The four major high-speed rail stations that dominate the screen
High-frequency traffic boosts brand to new heights
Following the Guangzhou Design Week, Jinduo Ceramics has launched another major move! Starting from December 20, 2021, Jinduo Ceramics advertising will dominate the screen at four major high-speed rail stations: Guangzhou South Railway Station , Foshan West Railway Station, Shenzhen North Railway Station, Changsha South Railway Station, three-dimensional coverage of the waiting hall and exit, each point is rotated 240 times a day, using large traffic to boost brand promotion to new heights!
The information service center and the east side of the waiting hall on the third floor of Guangzhou South Railway Station Information service centers on the east and west sides of the exit hall
Foshan West Railway Station Waiting Hall Central Information Service Center< /span>
Shenzhen North Railway Station Waiting Hall Central Information Service Center< /span>
Information service centers on the east and west sides of the waiting hall of Changsha South Station and exit Information Service Center on the west side of the lobby
Big moves throughout the year
The sword refers to brand image upgrade and communication power
2021 is a year of frequent big moves for Jinduo Ceramics. At the beginning of the year, "Attack the terminal, build a win-win situation together" Jinduo's 2021 Dealer Summit started from the high-level line, approved the main tone of brand upgrade construction, targeted the terminal as the main venue for brand and consumer communication, and built it based on the scene of the terminal store and service upgrades to achieve the goal of enhancing brand visibility, recognition and reputation. At the end of the year, under the brand strategy of "Thousands of Quality Stores", we vigorously promoted the implementation of the terminal co-construction plan, attracting the attention of local consumers with a new and trendy store image, driving sales, increasing market share, and refreshing customers' perception of the Jinduo brand.
Products revitalized
Refresh and enhance brand reputation
Products are the most direct force to move the market and impress consumers. In 2021, Jinduo Ceramics will continue to make efforts in product research and development, activating the product system with new designs and processes, especially The launch of the true color series has injected new impetus into the industry product market, guided new directions, directly faced consumers' trendy home furnishing needs, allowed the brand to carry products to radiate millions of families, and enhance its reputation and communication power.
Omni-directional traffic matrix
Three-dimensional brand promotion reaches people
Social science and technology are changing with each passing day. People's communication methods and the media through which they obtain information are becoming more and more diversified, which promotes the diversification of brand promotion portfolios. In 2021, Jinduo Ceramics will create a comprehensive traffic matrix and give full play to the "WeChat official account, Weibo, Douyin" , video account, Xiaohongshu, Toutiao" and other self-media, using the three-dimensional content push of "video + poster + article" to carry out all-round publicity for each event, product and brand, and improve interaction with customers , to achieve high efficiency and visualization of communication. On this basis, we have further strengthened cooperation with dozens of external professional media such as Sohu Focus, Tencent Home, China Ceramics Network, and Chinese Designers Network to achieve continuous exposure of the brand in mass media and industry media, greatly improving brand visibility. , enhance influence.
Jinduo Ceramics From terminals, products to promotion in 2021 The brand-new actions have laid the foundation for efficient communication with contemporary consumers and accumulated strong potential for the brand's comprehensive communication power. This time, the dominating high-speed rail station will take advantage of the situation and be sure to detonate with high energy, achieving another leap in brand communication!
