On December 6, the four-day Guangzhou Design Week finally came to an end. Eagle Ceramics, which has participated in the exhibition for three consecutive years, has been an old friend of Guangzhou Design Week for 16 years. During Guangzhou Design Week, Eagle Ceramics joined hands with 40 UNDER 40 outstanding young Chinese designers to jointly create a warm family banquet, a national ranking award ceremony, three provincial and district ranking award ceremonies, at least ten inter-provincial forums, Intercity Salon builds a platform for thousands of designers to exchange ideas. Eagle brand new products provide designers with a steady stream of creative materials. Let’s follow the editor’s footsteps and review the highlight moments of Eagle Ceramics.
01
Check in at the Eagle Ceramics Booth
This may be the "simplest" design of the pavilion
The Eagle Pavilion booth adopts a basic geometric structure design, interspersed and cut in two-dimensional and three-dimensional spaces. The display of large sections fully demonstrates the majestic image of the Eagle Ceramics brand for 46 years, with laser paper, stainless steel , light, combined with the colorful Eagle ceramic products, to create an artistic installation that has become the most "red" check-in point of Guangzhou Design Week.
The device with a full sense of design perfectly combines ceramic tiles with modern technology. In technology, products are output, and technology is integrated into products. It has attracted the attention of many designers and they have checked in here.
02
Enjoy a family banquet and welcome all designers home
Speak freely and create a platform for the exchange of ideas
Under the impact of the epidemic, this year's family dinner with the theme of "Happy Hometown" gave all the designers present a warm feeling of going home. For Yingpai, going to Guangzhou Design Week feels like going home and has a deep relationship. In 2006, the newly established Guangzhou Design Week and Eagle Ceramics became attached. 14 years later, Eagle Ceramics and Guangzhou Design Week have become the closest family members. As Chen Xianwei, vice president of Eagle Brand Group, said at the family banquet, "In the future, we will also work with Guangzhou Design Week to support the development of Chinese design."
At the opening ceremony of the 40 UNDER 40 China Outstanding Youth in Design Annual Ceremony, Guangzhou Design Week Project Executive Director Peng Wu personally presented the 40 UNDER 40 China Outstanding Youth in Design Strategic Partner Plaque to Mr. Zheng Xionglin, General Manager of the Eagle Brand Ceramics Brand Online. Thank you Eagle Ceramics has supported the event for three consecutive years, helping designers and promoting the growth of a generation of outstanding young designers in Chinese design.
03
Use products to interpret "craftsman spirit"
Use visuals to convey design expressions
As the big brother of China's building ceramics industry, Eagle Ceramics has been making products with ingenuity since its inception. The 46-year development process has more profoundly interpreted Eagle Ceramics as a craftsman "making products". Good product” spirit.
In the 2020 Guangzhou Design Week, Eagle Ceramics brought new products - Whale MAX rock plate and Mood for Love series to the Guangzhou Design Week. They received a lot of praise from designers and also attracted famous designers Yi Xiaoya, Wang Xiaojian and Zhang Ye. , the KOL highland prick-eared cat and Su Ma visited the museum. They said that they "keep improving the craftsmanship, introduce new patterns, and the brand pays attention to design."
Tang Chun, a designer on the 2019 national list of the 40 UNDER 40 Outstanding Chinese Design Youths, has been to the Eagle brand booth for two consecutive years to learn about Eagle brand porcelain products.
Editor’s digression:
Eagle Ceramics' success is inseparable from the brand's almost obsessive pursuit of product perfection. Every step taken by Eagle Ceramics is the result of sweat and water. It is understood that in 1984, a batch of foreign advanced equipment was introduced from overseas to start the road of independent research and development. In 1998, Eagle Ceramics was invited to participate in the Bologna Ceramics Exhibition in Italy, a grand event in the building materials industry, becoming the first batch of building ceramics brands to participate. More than 30 years of international experience and 22 years of experience competing with the world's outstanding building materials brands have made Eagle Ceramics realize that making products with a brand imprint and exporting Chinese ceramic culture is the future of Chinese ceramics. Chinese Ceramics Need Chinese design.
In 2020, it won the Red Cotton Design "Craftsman Spirit Award", which is a tribute to Eagle Brand's 46 years of continuous craftsmanship.
05
Eagle Ceramics×Travel×A Pocket of Candies
We are very proud to be able to use the language of designers to express products
During the Guangzhou Design Week, Eagle Ceramics teamed up with the home APP Yidiantang to update the design founder’s travels and create a "lukewarm laboratory" as inspiration to create a warm home. The Eagle Ceramics Star Mark Stone Series and the Mood for Love Series are integrated into the space of the "Neo-Hot Laboratory". The products with complete color series add a little warmth to the home and are loved by many designers. It is this kind of interactive effect. Exchange catalyzes the rebirth of design, allowing designers to use elements to express home.
2020, Guangzhou Design Week has come to an end
In 2021, we will see you there
