On July 11, Wrigley Sanitary Ware’s 2020 “Wise Men Are Promising to Create the Future” VIP Summit Forum was grandly held in Foshan, China. Xie Yuerong, Chairman and General Manager of Wrigley Home Furnishing Group; Wrigley Home Furnishing Huo Qiujie, Group Director and Deputy General Manager; Xie Wei, Director and Deputy General Manager of Wrigley Home Furnishing Group; Lu Jinhui, Deputy General Manager of Wrigley Home Furnishing Group; Yan Bangping, Deputy General Manager of Wrigley Home Furnishing Group; Liu Guangren, Deputy General Manager of Wrigley Home Furnishing Group; General Manager of Wrigley Sanitary Ware Division Leaders such as Zhou Zhiwei; General Manager of Wrigley's Key Account Division, Meng Xie, and dealer representatives from all over the country gathered together to talk about the future.
In 2020, when opportunities and challenges coexist, Wrigley Bathroom has completed its brand upgrade, starting from the renewal of strategy, products, and image, and promoting digital transformation, brand image upgrade, and layout " Smart home ecological chain" and other aspects have comprehensively driven Wrigley Bathroom towards becoming a world-class smart home brand.
In 2020, when opportunities and challenges coexist, Wrigley Bathroom has completed its brand upgrade, starting from the renewal of strategy, products, and image, and promoting digital transformation, brand image upgrade, and layout " Smart home ecological chain" and other aspects have comprehensively driven Wrigley Bathroom towards becoming a world-class smart home brand.
Xie Yuerong, Chairman and General Manager of Wrigley Home Furnishing Group
Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, made a detailed analysis of the current situation of the home furnishing industry in 2020, and said that Wrigley Bathroom Ware will make changes in six aspects including channels, products, and marketing under the current market environment to improve overall operations. efficiency.
Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group
Zhou Zhiwei, general manager of Wrigley Bathroom Division, analyzed the current industry market, channels, products, etc., and also detailed the overall strategic plan of Wrigley Bathroom in the second half of 2020.elaborated and stated that Wrigley Sanitary Ware will adhere to global marketing to comprehensively increase its terminal market share.
Zhou Zhiwei, General Manager of Wrigley Bathroom Division
Meng Xie, general manager of Wrigley's Key Account Division, made a summary and analysis of engineering channels at the summit, saying that in the future, he will continue to improve engineering market share, exhibit competitiveness, and engineering sales power, and expand Wrigley's brand influence in engineering channels. We will make every effort to promote Wrigley Sanitary Ware to become the preferred brand for projects.
Meng Xi, General Manager of Wrigley Key Account Division
Ding Jiemin, Director of New Retail Operations of Wrigley Home Furnishing Group, shared and summarized Wrigley Bathroom’s results and experience in new retail channels in the first half of this year in the theme report. In 2020, Wrigley Sanitary Ware will also strive to integrate online and offline dual channels, rebuild the terminal's "information flow, capital flow, and logistics" combination to achieve a smooth consumption experience in dual-line channels.
Ding Jiemin, Director of New Retail Operations of Wrigley Home Furnishing Group
Chen Xiaoming, director of the Information and Process Management Center of Wrigley Home Furnishing Group, said that in the future, Wrigley Bathroom Ware will focus on establishing an omni-channel marketing system to realize the collaboration of industrial chain data and the connection between production and marketing. Through in-depth Uncover the value of marketing data and empower customers with digital management.
Chen Xiaoming, Director of Information and Process Management Center of Wrigley Home Furnishing Group
Zhao Bin, general manager of Wrigley’s Customization Division, emphasized at the summit that the development of Wrigley’s customized home furnishing business is inseparable from the cultivation and construction of talents. At the same time, Wrigley will also build a full-category integrated, process-based, and information-based customization business system. , insisting on optimizing channels, supporting large businesses, and becoming a first-class whole-house customized home solution service provider.
Zhao Bin, General Manager of Wrigley Customization Division
In the dealer sharing session, regional dealer representatives took the stage to give speeches. They are Hefei dealer Tang Yong; Shanghai dealer Shen Xiaohan; Nantong dealer Fu Yehui; Hangzhou Dongjian Dealers Chen Hangmin and Xie Xiongbo; Huaguan Building Materials dealer Liu Jianzhang; Huanai Home Furnishing dealer Wang Weiguo; Yangzhou dealer Tang Jianshan; Handan dealer Tian Chunsheng; Zhengzhou Dealer Division General Manager Zhao Pin. They develop and maintain new retail models for home decoration. The experience summary and analysis were carried out in terms of terminal application and channel sinking, which won the resonance and recognition of dealer friends present.
Regional dealer
The sanitary ware industry in 2020 has entered a reshuffle stage. How to seize the development trend in the post-epidemic market and release the potential for brand upgrades were all answered at this Wrigley Bathroom VIP Summit Forum.
In the future, Wrigley Sanitary Ware will work with dealers to use products as the cornerstone, brand upgrade as the driving force, user needs as the center, and work together to achieve win-win cooperation and provide intelligent, customized services for user families across the country and even the world. Customized and scene-based bathroom space solutions bring a more comfortable bathroom experience.
(This article is provided by the enterprise)
