In 2020, the first batch of post-90s generation has officially entered their thirties. The former teenagers have now become the mainstay. Single people are urged to get married, and married people are urged to have children. This has become the norm for the post-90s generation. At the same time, the post-90s generation who have entered the marriageable age have gradually become an emerging force in home decoration consumption.
With the changes in consumer groups, consumption habits have also quietly changed. The younger generation of consumers are more willing to follow and understand products through social networks. They are willing to pay for a more convenient lifestyle and higher quality of life, and the consumption concept of "value shopping" with a sense of design and experience is gradually taking shape.
In the previous consumption stage, most brands used saturated advertising media to enhance brand awareness. As for product quality, product technology, product texture, and product specifications, consumers did not have much discerning ability, let alone influence. Buying factors in the final decision.
That’s enough! Great value for money! It became the most iconic synonym for consumption in those years. However, with the continuous strengthening of user awareness and market education and the continuous improvement of residents' consumption system, high-quality consumption has gradually become the new pursuit of consumers in the new generation, and home decoration consumption has gradually become " A prominent synonym for “social currency”.
How to define a good brick? Consumers have various demands. Lion Ceramics, as a large-scale modern ceramics enterprise in China that has won the top ten Chinese ceramic brands for nine consecutive years, has experienced years of development and gained in-depth insights into future consumption. After the group's quality consumption characteristics, Lion Ceramics knew that only large sizes can reflect the law of product quality. It once again upgraded the original product system architecture and adjusted the product depth layout in multiple dimensions. It not only continues to uphold the principle of "being a person with both integrity and talent, The product quality concept of "making bricks both internally and externally" takes "large size + new colors + new technology" as one of the main directions of future product research and development. A series of products such as large size slabs and large size rock slabs with high quality and high technology are also Under intensive research and development.
Among them, the upcoming slate series products, as a new type of decorative material, have the remarkable properties of true integrity, high strength, high toughness and no cracking.The advantages will play a vital role in promoting the secondary processing application of this series of products.
The broader application fields of dining table tops, coffee table tops, wardrobes, TV cabinets, integrated kitchens, and integrated bathrooms have also made it synonymous with "high-end decoration" in the future era of whole-house porcelain, and it will also enable designers to Various new design ideas; fully realize flexible customization and personalized services of porcelain space.
Looking to the future, my country's ceramic tile market will continue to show a good trend of improving both quality and quantity, and the consumption upgrade characteristics of the building ceramics industry will become more obvious. Lion Ceramics will also continue to take "the leader in technological green artistic ceramic tiles" as its brand vision. Keep upright and innovate, pursue the right path, take product quality as the driving force, and strive unremittingly for the ideal and better life of consumers in the era of consumption upgrading!
