Brands gather together, why is Hengjie unique?
How can a domestic product protect thousands of families?
The answer lies in the live broadcast of Hengjie Bathroom in the Cloud Exhibition.
On June 26, the "2020 Xiamen Bathroom and Kitchen International Cloud Exhibition" officially opened. Thousands of domestic and foreign bathroom and kitchen brands competed on the same stage. Hundreds of live broadcasts came as scheduled. You can sing Now that I’m on stage, the live broadcast room of the exhibition has also ushered in the first carefully planned brand-specific live broadcast - "First-class domestic products, protecting thousands of families." In the live broadcast room, Liu Yamin, senior engineer of the National Key Laboratory of Building and Sanitary Ceramics Testing, He Zhiyuan, brand director of Hengjie Group, and Li Tianyan, deputy general manager of China Clean Network, staged a "three-person trip with domestic products" and connected to the China Decoration Association Residential Decoration Hu Yanan, Secretary-General of the Decoration and Parts Industry Branch, and Zhang Yingzeng, Secretary-General of the Antibacterial Industry Branch of the National Health Industry Enterprise Management Association, jointly discussed the "guardian" story behind Hengjie's first-class domestic products.
(1) "Guardian" Hengjie: a first-class domestic product that protects thousands of families
The national trend is prevailing, and domestic brands are rising with the trend. In the live broadcast room, guests shared a series of big data: Whether it is the "2020 China Consumer Brand Development Report" released by Alibaba Research Institute It is shown that 80% of Chinese people’s shopping carts in the past year were domestic products. In 2019, 134 domestic brands had annual sales of more than 1 billion on Tmall, and 52 time-honored brands had annual sales of over 100 million. This is still 90% of what Huxiu.com surveyed Consumers give priority to or are willing to purchase domestic products, which shows that the national trend does not come out of nowhere.
As a representative brand of new domestic products, Hengjie has entered thousands of households as a "guardian".
He Zhiyuan, brand director of Hengjie Group, shared that Hengjie’s “protection” comes from multi-dimensional support. Since its establishment 22 years ago, Hengjie Group has been accumulating hard and soft power with the attitude of "persistence and dedication to quality", and has continuously accumulated hard and soft power, creating a "fertile soil" for manufacturing first-class domestic products.
Today’s Hengjie has wisdomIntelligent manufacturing bases for the five major categories of energy products, ceramic sanitary ware, bathroom cabinets, hardware faucet showers, shower rooms and bathtubs, etc., and have set up marketing centers in Foshan and Shanghai to provide "Guarding Ten Thousand Households" with more than 3,000 service outlets across the country. Strength guarantee.
Product strength determines brand strength. So far, Hengjie has mastered nearly a thousand core sanitary patent technologies and has a R&D center laboratory of more than 4,000 square meters. The laboratory has been certified by the National Water Efficiency Laboratory , recognized by the national CNAS laboratory, and its technological innovation and R&D strength have always been at the forefront of the industry.
[Picture] He Zhiyuan, Brand Director of Hengjie Group
In the post-epidemic era, consumers are paying more and more attention to product quality and health, and Hengjie’s strong R&D strength and production capabilities can bring healthy, safe, comfortable and convenient quality to consumers. experience. The live broadcast room relived the highlights of the "Wanjia Yipin" Hengjie Yipin Guardian series new product launch conference on May 30 and the 123 first-release new products, using professionalism and quality to protect the health of Chinese families.
The hard-core products released by Hengjie in 2020 include Q8i, Q6, Q3i and other new smart dual-Q series products, which are certified by the authoritative organization SIAA for silver ion sterilization, ultraviolet and electrolysis. Water sterilization, live water instant heating technology and many other health protection functions provide people with a "healthy, safe, comfortable and convenient" experience.
The wood alloy series bathroom cabinets launched that day are also full of highlights. They break the industry's traditional understanding of bathroom cabinet materials. Using wood alloy technology, they give people a warm 3D touch like wood, and have better moisture-proof performance to protect consumers. healthy.
In addition, Hengjie's new products also include the Hengjie New Wing T series platform shower head with a large storage platform, the "dancing" RICO multi-functional faucet, the Variety Series faucet, etc., all of which are suitable for use in kitchen and bathroom spaces. Created new possibilities.
In addition to the strong blessing of the new product matrix, after entering 2020, Hengjie has continued to work hard to protect consumers and protect the brand, and has not slowed down the pace of leading new domestic products due to the epidemic.
On China Brand Day 2020, HOME+ Home Decoration Industry and China Hadoop Big Data Special Committee released the "2020 China Brand Day""Brand Day Home New Domestic Products Index Research Report", Hengjie has become the only "2020 Chinese Brand Day Home New Domestic Products Bathroom Industry Leading Brand" in the sanitary ware industry.
Recently, the large-scale documentary "New Domestic Products" jointly produced by Wu Xiaobo Channel and Tencent Video was exclusively broadcast on Tencent Video. As the only representative of the sanitary ware industry, Hengjie was selected for this economic history documentary together with well-known national IPs such as "Forbidden City" and "Summer Palace" and outstanding domestic brands such as Liby and Feiyue.
(2) Guests like: Domestic products should be self-reliant
In the live broadcast room, the guests talked about their understanding of new domestic products and highly recognized Hengjie's "One Product for Every Household" campaign.
Hu Yanan: From "missing the market" to "the rise of domestic products"
[Picture] Hu Yanan, Secretary General of the Residential Decoration and Parts Industry Branch of China Decoration Association
National industry is a reflection of the country’s economic strength, from which we can get a glimpse of the development of China’s manufacturing industry. Hu Yanan, secretary-general of the Residential Decoration and Components Industry Branch of the China Decoration Association, said that 13 years ago she When it first entered the sanitary ware industry, ethnic sanitary ware encountered a huge bottleneck in the high-end market. In high-end markets such as star hotels and villas, the application rate of ethnic sanitary ware was less than 5%, and 95% of the market share was owned by no more than five international brands. Monopoly, and 98% of the sanitary ware sold in China by these five brands are produced locally in China.
However, after 30 years of rapid development, the overall strength of China's sanitary ware has undergone earth-shaking changes. Quality, design, and brand connotation have all been steadily improved. Especially in recent years, with the cultural renaissance and With the rejuvenation of the nation, the national confidence of young consumers such as those born in the 1980s and 1990s continues to increase, and their awareness and acceptance of Chinese brands are getting higher and higher; at the same time, more and more Chinese brands are appearing in strategic cooperation with large-scale real estate The rise of domestic products is a historical necessity.
"The 'national trend' of Chinese sanitary ware has arrived. We hope that the new domestic brands represented by Hengjie will fulfill their mission, be rooted in quality, develop in design and brand, and be based onChina, go global! ”
Liu Yamin: Domestic products mean intellectual property rights and unique labels
[Picture] Liu Yamin, senior engineer of the National Key Laboratory of Building and Sanitary Ceramics Testing
As a technical expert, Liu Yamin, a senior engineer at the National Key Laboratory of Building and Sanitary Ceramics Testing, explained his four understandings of "domestic products": having Chinese cultural heritage and conforming to modern trend design , has its own intellectual property system and establishes its own unique label.
"For example, when it comes to water-saving toilets, I will think of Hengjie's super cyclone toilet." Liu Yamin praised Hengjie's products on the spot. He believed that the product strength is the key to the brand. core competitiveness.
Zhang Yingzeng: Product protection improves health protection
[Picture] Zhang Yingzeng, Secretary General of the Antibacterial Industry Branch of the National Health Industry Enterprise Management Association
In the current epidemic situation, a healthy lifestyle has become particularly important. Talking about the 123 new bathroom products released by Hengjie in 2020, Zhang Yingzeng, secretary-general of the Antibacterial Industry Branch of the National Health Industry Enterprise Management Association, said Highly recognized: “It is gratifying to see that national bathroom brands led by Hengjie Sanitary Ware not only realize the potential threat of pathogenic microorganisms to consumers, but also take the lead in the industry and develop smart toilets and antibacterial functions. New products such as bathroom cabinets. "This reflects the urgent needs of Chinese bathroom consumers, who care about antibacterial, health and protection. We look forward to helping consumers improve their health protection capabilities in bathroom spaces in the post-epidemic era through Hengjie's "One Product for Every Household" campaign. .
Li Tianyan: Practice "basic skills" hard to become a quality promoter in the industry
[Picture] Li Tianyan, deputy general manager of Zhongjie.com
Looking at the brand from a third-party perspective, senior media person Li Tianyan gave Hengjie three key words: new domestic products represent the brand, protect quality, and lead brand marketing innovation. She believes that Hengjie is not only a practitioner of brand development, but also a promoter of industry quality. It attaches great importance to brand, design, marketing and service. Speed and efficiency are Hengjie's "basic skills", and Hengjie continues to make progress and is always on the road.
He Zhiyuan said that in the future, Hengjie will continue to adhere to the brand concept of focusing on quality, continuous innovation, and advocating environmental protection, manufacturing products with professionalism and quality, and protecting thousands of families!
[Picture] On-site guests took a group photo holding Hengjie Xiangyun Feihe shower head
With ingenuity, reach thousands of families; with first-class products, build reputation. "Quality" is the confidence for a brand to survive the economic cycle, and protection is the warmth of the brand. As a new domestic brand of sanitary ware, Hengjie captures the hearts of consumers with its cultural heritage, cutting-edge design, unique labels, and humanistic care. It also fulfills the responsibilities of a domestic brand: based on quality, recognized by culture, beautiful by design, and protected by protection. And great.
(This article is provided by the enterprise)
