From December 5th to 8th, "Meet New Life, Embrace New Life", the 14th Guangzhou Design Week with the theme of "New Life" was grandly opened at Guangzhou Poly World Trade Expo Center and Nanfeng International Convention and Exhibition Center. As Asia's premier design industry event, many well-known brands and design creativity are present, and design celebrities gather together to create a luxurious visual feast in the name of design.
Wells' "Moving Bricks" was displayed at Guangzhou Design Week
In this design week, Wells, as an industry representative, was selected to be included in the design elements of Foshan's city card and made a stunning appearance with the installation art "Moving Bricks". "Moving Bricks" is created by the Wells brand and well-known designers. It cleverly combines the manufacturing spirit of Foshan ceramics craftsmanship with the low-key, hard-working, humble and pragmatic spirit of Foshan's manufacturing industry. It uses highly creative "characters moving bricks" The display form vividly interprets the spirit of a city.
"Moving Bricks" has attracted countless fans
Wells Ceramics uses highly creative and communicative artistic design ideas to demonstrate the brand's design height through the artistic installation carrier of Foshan city business cards, and also demonstrates the brand's unique innovation and social influence. During the design week, Wells also ushered in an upsurge of designer visits. Many well-known designers came to visit the Wells Global Marketing Center to achieve diversified exchanges and docking between ceramic tile manufacturers and famous designers.
A team of well-known designers visited Wells headquarters
As a well-known ceramic brand in the country, Wells' insistence on ingenuity has resulted in high-quality products. It was the first to launch and create V-LIFE modern aesthetic space culture in the country, and has derived countless classic living spaces. Wells' high-end brand image has become a pioneer in Foshan's manufacturing industry, and at the same time, it leads the development of the ceramic industry based on its strong creativity.
Wells Global Marketing Center (written by Shao Weiyan, a famous Taiwanese designer)
In 2019, Wells Ceramics has gone through a glorious journey, showing new heights of development through brand new upgrades. It shined brilliantly at the "China Ceramics Product Exhibition" at the Tanzhou Convention and Exhibition Center; it launched a series of marketing initiatives to create core innovative technology and high-value products "Rough Stone Series". Product sales increased rapidly year-on-year, occupying a huge market among similar products in the industry. share; using Venetian aesthetics as a reference, establish a high-end brand image, launch the concept of modern aesthetic space across the country, complete the network layout of thousands of specialty stores, and graduallyTo further realize the unified image standard of terminals, V-LIFE modern aesthetic spaces are blooming all over the country....
Welles's creativity goes far beyond this.
Taking Guangzhou Design Week as a window and opportunity, Wells will embrace "new life", be design-oriented, and use continuous creativity to incubate into a more international and trendy aesthetic brand, using the power of design Seek transformation, maximize the potential of the brand, promote the Wells spirit to the world, and create a high-value national business card for Chinese architectural ceramics.
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(This article is provided by the enterprise)
