Foreword
Countdown to the first batch of post-90s generation, 30-year-old countdown, post-90s generation three, post-80s generation four in 2020... Recently, the topic of post-90s generation has once again appeared on the hot search list. Others see it more related to "old", while among Chinese Tao Jun saw that the main consumer army was firmly entrenched in the market. No matter what, they are inseparable from food, clothing, housing and transportation. With the development of the times, the quality of life of these consumers is improving, and their requirements for the living environment are getting higher and higher. Therefore, domestic interior designers are prompted to thrive under the consumption requirements. The development has also prompted many people in the industry related to space materials to move in the direction that can express the power of design.
After China Ceramics Network’s “Channel Fission, Market First” (Shandong Station) was launched on November 20, the research team arrived in Qingdao first. In Qingdao, Zhongtaojun will be pleasantly surprised by the outstanding performance of this coastal city in spatial design, but not surprised, because this is an inevitable phenomenon of its development (for details, see He Gan, Dai Kun, Liang Jinghua Everyone goes to visit, what is the charm of Qingdao’s ceramic tile exhibition hall | Terminal Tour (Qingdao Station 3)》).
On November 28, the research team then went to Yantai and visited local markets such as Macalline, Jiahe Lotte, Guojin Home, Jindong Decoration City, Development Zone Jiahe Lotte, Hongtai Home, and Hongrun Decoration Wholesale. And conducted one-on-one interviews with Jiabede Decoration, Wanxiang Mingshu Decoration, and Nobel, Mona Lisa, Elizabeth, Melco Marble Tile, Bode, Li Home Furnishing, Roberto Cavalli, Italian Nobel, Wangzhe, Local responsible persons for brands such as Eagle Brand, Xinzhongyuan, Dongpeng, Shunhui, Jin Aitao, Minghe Geely, Lion, Carona, Rovi, General, Romantic and other brands. They used four words to describe their feedback on what they saw in the Yantai Ceramics Brand Showroom: Shocking.
One of the "Shocks"
Yantai is recognized as the most high-end store - Red Star Macalline Building Materials Hall in Zhifu District. Many domestic brick exhibition halls pretend to be imported brick exhibition halls, which may be related to The tile floor has dozens of entrances at the same timeIt has something to do with the ceramic tile brand.
Representatives of the domestic brick exhibition hall of Red Star Macalline include Xinzhongyuan Ceramics, Bode Seiko Tiles, Dongpeng Ceramics, Nobel Ceramics, Elizabeth Ceramics, and Li Home Ceramics; representatives of the imported brick exhibition hall include Roberto Cavalli .
Real view of Yantai Xinzhongyuan Ceramics Exhibition Hall
Xin Zhongyuan Ceramics Dealer Du Juan is one of the few established dealers in Yantai who has been in business for nearly 20 years but has a young mentality. Du Juan said: At that time, New Zhongyuan Ceramics entered Red Star Macalline (the showroom has a practical area of more than 380 square meters) relatively late, so she wanted to rely on the product - large boards to find differentiated advantages. "In addition to not having shortcomings, there are also Understand and develop your own strengths.”
Real view of Yantai Bode Precision Tile Exhibition Hall
Sun Lu, the distributor of Bode Seiko tiles, is a ceramic brand distributor that operates well in the designer channel. Its exhibition hall is based on light luxury style. In order to interpret the brand's quality life direction, a piano is placed in the exhibition hall. In order to better serve high-end customers, one-to-one VIP service is adopted in the exhibition hall (there will not be two guests at the same time in the exhibition hall at the same time). receive more than two waves of customers). Sun Lu said: "In the future, consumers will pay more for their own preferences. In addition to the price of the product itself, the more important thing is that it can show value through services and exhibition hall design."
Real view of Yantai Dongpeng Tile Exhibition Hall
Dongpeng ceramic tile dealer Yu Bo belongs to a category that does not like solid thinking. In different product spaces, through hollow designs, the beauty of the space is vaguely revealed, although it is not certain. The style and form of the space allow people to find the most comfortable answer for their living while walking around.
Real view of Yantai Italian Novo Ceramics Exhibition Hall
Real view of Yantai Lion Ceramics Exhibition Hall
Real view of Yantai Romantic exhibition hall
In addition, there are also Italian Noba Ceramics represented by Jiahe Lotte Decoration City Ceramics Exhibition Hall; Lion Ceramics represented by Hongtai Home Ceramics Exhibition Hall; Jiahe Lotte Ceramics in Development Zone The exhibition hall representatives include Romantic.
"Shock" 2
Local wholesale markets that are named, such as Hongrun Decorative Materials City, all have ceramic tile showrooms that are condensed and tempered, with design texture and charm.
Real view of Yantai Karona Tile Exhibition Hall
For example, Carona, a ceramic tile brand, according to its dealer Hu Zongwei: In the entire wholesale market, they are the only ones that focus most on the space design of the exhibition hall, so that customers will naturally be attracted when they come to the market. In his shop. ——Here, Zhongtao Jun immediately thinks of the General Ceramics brand showroom in Changzhou Southeast Ceramics City. Its dealers Lin Zhiyong and Hu Zongwei have similar views.
"Shock" No. 3
Local brand dealers are mostly born in the 1980s and 1990s. In their view, "There are no more door-to-door customers, so who can show them to the store?" Therefore, they will pay more attention to showroom design
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Real view of Yantai Nobel Tile Exhibition Hall
For example, Qu Yanfei, the Nobel Tile agent born after 1985, previously worked as a designer in the Nobel Tile Branch. He attaches great importance to the spatial application display of products. Although it is located in the exhibition hall of Red Star Macalline It has only been renovated for less than a year. According to its appearance,Description: The exhibition hall is going to be renovated again.
Real view of Yantai Elizabeth Ceramics Exhibition Hall
For example, Zhao Hui, a dealer of Elizabethan ceramic tiles born in the 1980s, was one of the first in Red Star Macalline to use glass and other elements as see-through walls in its brand showroom. According to his introduction, he improved the design and construction of the drawings designed by Nobel Ceramics Headquarters, increased the height of the floors, found more exquisite soft furnishing colors, upgraded the wall paint, etc. After the showroom is decorated with the taste of an imported brick showroom, consumers will have more desire to enter the showroom, and then the order rate will be increased through the cost-effectiveness of the products and professional services.
Real view of Yantai Li Home Ceramic Tile Exhibition Hall
For example, Gong Mingchen, a dealer of Li Home tiles born in the 1980s, who calls himself a mentor of ceramic tile space, not only represents the Li Home tile brand, but also represents Roberto Cavalli, IT, etc. Multiple imported brick brands. It can be seen from the agency brands that they have high requirements for design, which is not only reflected in the decoration of the exhibition hall, but also in the design services provided to customers. Gong Mingchen said jokingly: I always have more shopping guides than designers in my store.
Real view of Yantai Jinai Ceramic Tile Exhibition Hall
Another example is Yu Xiang, a post-80s Jinai ceramic tile dealer located in Guojin Home Furnishing Co., Ltd. In her opinion: “If you don’t install a store, even if the market is good, consumers will not There will be a desire to come in and visit.”
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Postscript
The above only shows some local ceramic dealers and their storefronts. With design thinking that keeps pace with the times, it is not just local ceramic dealers born in the 1980s and 1990s. The local market as a whole has been improved and developed, and it is not just represented by one or two market dealers. From this point of view, the aforementioned "Retail Shrinking? The retail sales of Yantai ceramic tile dealers bucked the trend and increased by 40%｜Terminal survey (Yantai Station) 1" has been confirmed again. CityDisaster? It depends on how ceramic dealers do it and how to do it well.
Author: Maoran
