The 33rd Foshan Ceramics Expo and the 2019 China (Foshan) International Ceramics and Bathroom Products Exhibition have come to a successful conclusion. During the exhibition, ceramic brands were active and exciting.
In the wonderful event of a hundred flowers blooming, Zhongtao Jun "smells" the compatibility of the different personalities of the brand owners.
Generally speaking, Zhongtaojun clearly feels that the ceramic industry is full of spring and revitalized like April.
The "animation" of the industry is reflected in the emphasis on design value and artistic value, more emphasis on space aesthetics, younger marketing activities, and obvious product differentiation.
Below, the five major keywords will lead you to review some of the brands that performed outstandingly during the "Double Exhibition".
Keyword 1:Art + Crossover
(Brand representatives: Guanzhu, Samit, Grace)
During the "double exhibition", the three major brands of New Pearl Ceramics Group joined forces to attack, and the new style of "creating entertainment trend" and cross-border marketing were amazing.
Grace tiles cross-border intangible cultural heritage "Xiangyunsha"
Grace Ceramics' cross-border intangible cultural heritage "Xiangyunsha" tells the story of porcelain and silk that existed thousands of years ago and continues to this day. It is understood that since 2015, Grace Ceramics has noticed the successfully restored Xiqiao Xiangyun yarn weaving technology that is unique in Foshan and even the world. Through unremitting efforts, Mr. Zhang Shaojing, the inheritor of Xiangyunsha weaving skills, was finally invited as the cross-border partner of Grace Xiangyunsha tiles in 2018, and they cooperated with Mr. Zhang Shaojing on research and development to make the texture and glaze of Xiangyunsha tiles The organic combination of surface and surface innovatively expresses the texture of Xiqiao fragrant cloud yarn, realizing the first crossover between the ceramic industry and the intangible cultural heritage fragrant cloud yarn.
Guanzhu’s super popular “Magic Show” detonated the Tanzhou Exhibition!
Guanzhu Ceramics uses the cutting-edge work - 3200x1600x12mm magician slate as the carrier to create a super popular "magic show". Magic performances and live paintings by Chinese and Russian artists applied artistic magic to the limited space of 800×1600mm, depicting a lifelike "Moonlight over the Lotus Pond". The three major brand concepts of Guanzhu Ceramics: pursuing art and trends; advocating inspiration and design; emphasizing interaction and communication will shine in this Tanzhou exhibition.
Samit Basel Slab Art Exhibition Detonates Tanzhou Exhibition
Under the theme of "Basel Slab Art Exhibition", Samit painted a magnificent picture of the integration of art and ceramic tile aesthetics for the world. With the trendy gesture of pop-up dance and a light and shadow art exhibition, Samit presented the perfect integration of science and technology to the merchants on site, breaking the traditional way of appreciating art, using light and shadow to interact with the exhibitors, and explore together [tiles and art] ] the aesthetic secret realm.
Keyword 2:Technology + Aesthetics
(Brand representatives: Hongyu, Wells)
Two major brands under Hongyu Group appeared at the Tanzhou Exhibition with "Super Project" and "V+ Modern Aesthetics Hall". They combined international trends and fashion aesthetics, played with technological innovation, and perfectly interpreted the trends of the times and modern times. The fusion of aesthetics.
Hongyu Ceramics’ “Super Project” shakes up the industry
April 19-22, HongyuThe 1,666-square-meter "super project" exhibition hall of ceramics bloomed stunningly at the Tanzhou Exhibition. Formally, this exhibition hall is an all-steel structure, drawing on ship hull construction techniques. It uses 870,000 stainless steel square tubes and a total of 136,000 processes. It is one of the largest indoor single buildings in Asia. In terms of content, it is based on the "extreme image dimension" "" is the theme, interpreting the wisdom and aesthetics of science and human settlement from the extremes of aesthetics, invisible images, spatial dimensions, and precision, and reveals the secret of Hongyu quality.
Wells Ceramics Modern Aesthetics Exhibition Hall shines
On April 19, Wells Ceramics joined hands with the brand new "V+ Modern Aesthetics Hall" exhibition hall and high-end fashion brand new products to make a shocking landing. As the theme, the brand elements are perfectly integrated with modern aesthetics. Based on the design tone of the "V+ Modern Aesthetics Pavilion", the pavilion uses "Venetian water elements" to create two iconic wonders: "ice screen waterfall" and "mountain flowing water". "Mountains and Flowing Waters" use the prototype of the brand logo to build a "V wind tower", combined with "Venetian water elements", to fully demonstrate the modern ideal living concept; "Ice Screen Waterfall" uses international novel wall display technology on the facade of the booth , innovatively creating a shocking creative wonder with a span of nearly 20 meters.
Keyword 3:Health + Technology
(Brand representatives: Special negative ion tiles, Jianpai healthy tiles, Dajiulu super wear-resistant marble tiles, Gaode energy tiles)
Healthy and environmentally friendly functional tiles have attracted considerable public attention in recent years. Some well-known people in the industry even believe that functional tiles will become a new outlet in the ceramic industry. Regardless of whether it is too true or not, functional ceramic tiles have gradually emerged in the industry. Negative ion ceramic tiles, graphene heating rock panels, energy bricks, anti-slip antibacterial bricks, super wear-resistant ceramic tiles, etc. have become strong evidence of this trend.
Specially x Meng Ye:Star designer joint series original product "Meng Jian" unveiled
At the Tanzhou Exhibition, the special booth used a unique product display format and space design method, paying more attention to brand concepts and creative display. The most eye-catching thing is the booth shape of Te Te Airbox. Its design element is a green air box, and its concept represents Te Te negative ion tiles to create good air for you. Another highlight is Te Te’s new generation of beautiful products, the latest negative ion products. The co-branded product [Meng Jian] series, co-branded by celebrity designer Meng Ye and Te Te, debuts for the first time.
This pavilion with thousands of bamboos amazed the Tanzhou Exhibition
At the Tanzhou Exhibition, Jianpai Health Tiles broke the conventional way of building the exhibition hall. The entire exhibition hall decided to choose bamboo as the theme of the exhibition hall. The most important power of bamboo is to grow "upward". From breaking out of the ground to swaying in the wind, it grows extremely in the direction of a bright road. By using bamboo to express ambition, Jianpai Health Ceramics proposes a fully environmentally friendly construction concept to ensure this 99% of the materials used in the exhibition hall can be recycled and do not affect the environment. This concept is the exhibition’s greatest tribute to the natural environment.
Big Horn Deer Super Wear-resistant Thousand People PK Competition Wins Ten Thousand Yuan Prize
During the just-concluded "Double Exhibition" in 2019, whether in the China Ceramics Expo Center or the Tanzhou Exhibition Hall, the giant horned deer gave people a very topical and popular impression. . Especially in the Tanzhou Big Horn Deer Exhibition Hall, the Big Horn Deer Super Wear-resistant Thousand PK Competition attracted nearly a thousand people to participate. At the same time, more than 100,000 people watched the shocking Super Wear-resistant PK Competition through Sina, Tencent and other live broadcasts. The contestants used steel brushes, machines and other tools to rub the Big Horn Deer super wear-resistant products. After vigorous friction with the steel brush and re-grinding with the grinder, the Big Horn Deer super wear-resistant marble tiles were still not scratched. In the eyes of the audience, Under the attention of the audience, the new product features of Bighorn Deer, which are super wear-resistant and long-lasting, were witnessed.
2019 AutoNavi Energy Brick Second Generation New Product is Shockingly Released
On April 17, the second generation of AutoNavi Energy Bricks was officially launched, marking the entry of AutoNavi Tile into the AutoNavi Energy Bricks 2.0 era. The second-generation new product of Gaode ceramic tiles, which is injected with innovative fine carving technology, marks the gorgeous combination of "practical + aesthetic + functional" again, making the product better-looking, more advanced, more wear-resistant and healthier.
Keyword 4: Young + Fashion
(Brand representatives: Laideli, Baxter, Shenghua)
With the second generation Tao taking over the family business, the image and operation methods of some ceramic brands have also taken on a new look. The biggest feature is the youthful marketing activities and the formation of friendly interactions with consumers and agents.
The 2019 Laideli Ceramics first go-kart race was successfully held
On April 18, the first day of the opening of the 33rd Foshan Ceramics Expo, a fast and passionate 2019 Laideli Ceramics first go-kart race kicked off at the entrance of Laideli Light Luxury Fashion Museum .
According to Xian Jiantang, General Manager of Laideli Ceramics Brand, Laideli organizes the go-kart competition. Firstly, it provides ceramic industry friends who are busy working hard with a place where they can relieve stress and escape from fatigue. This is similar to Laideli. The concept of paying attention to the details of life and quality life advocated by Deli coincides with each other, and is a light and luxurious attitude towards life. The second is to hope that employees of Lai Deli can bring the passion of the event to their work and continue to develop strongly and seize the market. He also revealed that Laideli will sponsor the team in the name of the company to compete in the 125CC National Karting Competition, and let Laideli's style flourish on the new track.
Huang Xiaoming appeared at the Baite Ceramics brand upgrade conference to witness the power of youth!
The sensational event in Foshan during the Ceramics Expo has to be mentioned Baxter, because Baxter brand image spokesperson Huang Xiaoming descended on Baxter Ceramics Headquarters on April 18 to unveil the new IP image of Baxter brand and create a new era for Baxter Ceramics. Baxter Ceramics launched three series of new products. This highlight-filled conference allowed the ceramic industry to see the "young" Baxter Ceramics.
After 20 years of solid development, the brand rejuvenation strategy was launched. Taking this Spring Ceramics Expo as a starting point, the Baxter Ceramics brand was fully upgraded and the Baxter brand IP image-"Chameleon" was launched. It marks that Baxter is closely following the trend of the times, and the cool colors represent the young and fashionable lifestyle. This is a new beginning for Baxter Ceramics.
Sublimation Ceramics Meets Internet Celebrities Theme Live Event
On April 18, the exhibition hall of Shenghua Enterprise Headquarters held a live broadcast event with the theme of meeting Internet celebrities at the 2019 Spring Ceramics Expo. A large number of media came to participate, and witnessed the successful transformation of the Shenghua Ceramics brand amidst laughter and laughter. Young fashion line. Shenghua Enterprise held a live broadcast event with the theme of meeting Internet celebrities at the 2019 Spring Ceramics Expo in the exhibition hall of the headquarters. Highlight 1: The singing and dancing Internet celebrity sister cheered Shenghua Ceramics; Highlight 2: Q&A with prizes for the media; Highlight 3: Launch Brand-new Living Art Museum; Highlight 4: Promote and sublimate eight major IPs; Highlight 5: Internet celebrity food check-in... It has won a lot of praise on the new journey of the young tense.
Keyword 5: Nobility + luxury
(Brand representatives: Gold Medal Enterprise, Nobao, Matti)
The aristocratic and luxurious culture is the main style promoted by some brands, and golf, red wine, dresses, and perfumes are important carriers of the aristocratic culture. The aristocratic culture is highly integrated with the designer group and has become one of the important ways of brand marketing.
Damei Mansion - "2019 Gold Medal Enterprise Cup" Elite Designer Golf BallThe invitational tournament ended successfully!
On April 17th, the spring breeze was full of flowers, and we joined hands to make close friends by swinging golf clubs. The beautiful mansion - the "Golden Enterprise Cup" Elite Designer Golf Invitational Tournament faced the harmonious spring breeze in the green sea of South China. Taoyuan Golf Course grandly opens! This event is jointly sponsored by Gold Medal Enterprise and Guangzhou Design Industry Association. Aiming to provide a platform for everyone to understand and communicate, explore cooperation opportunities, and accumulate design resources, the event invited nearly 80 elite designers to participate in the event. In the spring of April, they can swing freely and enjoy golf together.
Noble Ceramics’ “Noble Night”
On the evening of April 19th, the "Night of the Nobles" and the opening ceremony of Noble Ceramics China Operations Center & Golf Noble Cup Award Ceremony were held in the exhibition hall of Noble Ceramics Headquarters. The high-level dinner with constant surprises and the first golf Noble Cup award ceremony are committed to creating a brand-exclusive high-end sports experience, building an important communication platform, and passing on the high-quality lifestyle advocated by Italian Noble ceramic tiles to users.
Mr. Matti teaches youthe correct posture to unlock Tao Zhan in the check-in!
At the Tanzhou Exhibition, Mati Ceramics uniquely used black gauze curtains to surround its booth loomingly. It brings a sense of matte comfort visually and also reveals a mysterious atmosphere. Mr. Matti at the entrance of the booth and the giant horse head in the center of the booth all attract the attention of the audience and stop to watch the group photo.
Mr. Matti joins hands with his two luxury friends, Roberto cavalli luxury tiles and Armani tiles, to convey to the audience a sexy lifestyle of wild luxury and fashionable elegance. Each area in Mati's Mysterious SHOW runs through the theme of "personality, texture, and enthusiasm", incorporating ingenuity into texture expression, tile matching, and humanized design, showing viewers the latest trendy home lifestyle in 2019 .
The combination of cold ceramic tiles and art has made them warm, the old brands in the industry have become younger by combining fashion trends, conventional products have become more valuable through design, and the exhibition hall has become more flexible by combining aesthetic techniques... During the double exhibition, a hundred flowers bloomed and a hundred schools of thought contended, which seemed to indicate that the ceramic industry was making positive changes. It also meant that wireless vitality and hope were bred under difficult circumstances.
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To help the development of the industry, China Ceramics Network will cooperate with 12 ceramic brands during the Ceramics Expo from April 18th to 22nd (12 are all award-winning brands in the 9th China Building and Sanitary Ceramics Top Ten Brands List ) jointly held a small event that combined online and offline activities, allowing all dealers, friends and consumers to actively participate in our activities.
Congratulations to the following two winners who participated in our event. Please leave a message with your Alipay number on the backstage of the WeChat public account of China Ceramics Network before April 26. We will then give away a cash prize. The deadline for redemption is April 26 day, this Friday.
