Bode Global Marketing Center located in Foshan China Ceramics Industry Headquarters
In 2021, new infrastructure, internal and external dual circulation, the 14th Five-Year Plan, every change in national policies, and every round of turmoil in economic globalization tell the story of the many prosperity and decline of China's ceramic industry, with long implications.
Kilns in various production areas are still roaring day and night. However, we have seen emergencies such as epidemics, power rationing, dual control, rising prices of gas and raw materials, etc. All ceramic companies are facing more or less impact.
In 2016, Bode Seiko boasted of “becoming a giant in ceramics in the world”. Five years have passed, and people are always looking at this giant with a "future tense" gaze and looking forward to it. Some fresh stories are turning a fresh page under the spring breeze of the Year of the Tiger.
Compared with five years ago, Bode Seiko owns four brands: Bode, Haobo, Beili Home Furnishing, and HBI global imported ceramic tile selection platform. Its path of joint development of multiple brands is no different from that of other companies. But these are the five years that Bode has been transforming and upgrading, and it is also the five years that it has adhered to the path of quality and technology to strengthen the real economy. Its actions are like flares with amazing energy, one after another taking off and exploding in the sky, which is eye-catching. Warm and bright.
Real estate giants such as Hengx and XX Xingfu have been hit hard one after another, and their default in payment has had a big impact on Bode. Bode Seiko, which is positioned and committed to high-quality national brands, responds to these pressures with an indomitable spirit.
A swordsman cannot allow his sword to destroy the edge, and a giant cannot destroy the edge of striving for self-improvement.
In Bode's chest, there is an eternal innovative energy surging. It is accumulating, brewing, and surging, and finally it has been accurately found in the southern land that has existed for eternity and has eight wilderness areas. An upward inflection point.
Blogger "Tao Zile Kunming" checks in at Yunnan Bode Exhibition Hall
Check in to Caiyunzhinan
On November 28, 2021, the Bode flagship store of dealer Zhang Yuliang in Kunming, Yunnan, was renovated and opened. Amidst the noise of gongs and drums, 8 local Internet celebrities from various industries appeared to check in, including popular anchors from Douyin and Xiaohongshu. They carried out live broadcast cooperation for 30 consecutive days. In addition, 700 designers came to support and communicate. At one time, the traffic reached nearly 10 million. They gave a thumbs up: "Bode's experience is the best in the decoration industry in Yunnan!"
Yunnan Bode Exhibition Hall reopened after renovation
The Bode Kunming store is located in the front row of Dashanghui Building Materials Market. The newly renovated exhibition hall covers an area of more than 2,500 square meters and has three floors. It has become a famous local internet celebrity check-in point, which seems to mean that Bode's new retail model has begun to take shape.
Dealers from all over the country have successively set up stages similar to the "Kunming Bode Model", and Internet celebrities have taken to the stage to perform and discuss.
With the unified assistance of the design team such as Lin Lucheng, design director of Bode headquarters, and Xu Jun, chief designer, they are also sparing no effort to help dealers increase their efforts in improving "store efficiency."
Zhang Yuliang would like to say that his greatest gratitude at the end of the year is that Bode gave him the magical product "Crystal Corundum". It has super eye-catching ability, unparalleled stunning feeling and an extremely elegant name: Beili.
Not only Kunming, but also Hangzhou Metropolitan Bode Store, Guangzhou Jockey Club Flagship Store, Taiyuan Flagship Store, Guangzhou Design Week, Xiamen International Stone Exhibition, and Bologna Exhibition in Italy have successively welcomed the beautiful shadow of crystal corundum... Designers and Customers are always discerning, and they are extremely surprised: Never before has such a genius aesthetic method as Beili's given the home a temple-like feeling.
Life is full of fleeting beauty. For the sake of higher beauty, there is no law that cannot be broken. Starting from the check-in point of Caiyunzhinan, Bode Seiko began to launch an application revolution of new categories.
Born after 13 years of hardening
Zhang Chunyan, director of Bode Product R&D Department, was extremely excited. She graduated from Jingdezhen Ceramics University, a famous university, and was fortunate to witness the birth of all Bode products in her life. "In the five years from 2016 to now, crystal corundum has been Bode's true iterative product. This is Bode's most important product in the future.The product with advantages and the most prospects is also the product that Bode has put the most effort into and spent the most cost and resources to develop. It is a new category that is unique in China and even the world. ”
Crystal corundum was born in 2019. It does not belong to ceramic tiles, nor is it microcrystalline stone, nor is it slate. It has brand-new materials and a brand-new production process, and has a dreamy glass phase body that can accurately control the generation of natural textures. Three generations have been developed so far, and each generation is an iteration. Its technological innovation is unprecedented, and its processes and materials extend into the distant technological future, just like pi = 3.1415926... The market potential is unlimited.
Crystal corundum·Supreme Fang Nalan
Why is it named "Crystal Corundum"? Zhang Chunyan explained that it is based on its superior physical properties and rare stone reduction technology. Crystal, hard, yet as gentle as jade, all surface effects are a one-to-one restoration of natural stone. Its texture, color, and aesthetic effects are far superior to ceramic tiles and rock slabs, making it a truly forged rare stone. , this is the biggest difference between it and ceramic tiles and slates.
Thirteen years ago, as the originator of microcrystalline bricks in the world, Bode took the step to develop crystal corundum after successfully researching and developing microcrystalline stone. Until now, no company in China has been able to imitate mature Bode microcrystalline stones, let alone crystal corundum with new technical difficulties. In fact, the dual innovation superposition of "materials + processes" has created Bode's core competitiveness that is unparalleled in the crystal corundum category.
Because every material used in the production of crystal corundum is specially developed, and research and development is almost never successful at one time. Some require many experiments, and the formula and proportions must be carefully tested, and the cost of one experiment is more than one or two million. Over the past 13 years, the material cost for R&D experiments alone has been hundreds of millions.
Unique natural crystal
Crystalline corundum creatively uses more than 150 natural crystals and minerals in its production.The quantity is unique in the industry. The superposition of more than one hundred crystals and minerals is quenched at 1388°C for 6 hours. Through a number of national patented technologies and innovative processes, it perfectly recreates the texture details, layers and colors of the world's rare stones. sex.
The noble charm comes from various "differences". Different textures have different recipes. The pattern details are different, and the glass phase is different. Various colors and textures, such as feather-like, fish-scale-like, flowers of different sizes, etc., are reflected through different glass phases. Each generation of products is a different category, and different categories use different equipment and processes. For example, the first generation of crystal corundum uses 3D cloth, laser engraving roller, inkjet technology, screen printing, etc. The superposition of various technologies according to the needs of different surface effects determines the dazzling surface effect of crystal corundum.
In 2019, Bode proposed the concept of "single-piece forged stone" for the first time in the industry, so Beili crystal corundum is also called "polycrystalline plate single-piece forged stone". Why use "forged" instead of "forged"? It means born through quenching. Beilibeili means doubly beautiful. Let all users around the world be satisfied and have a beautiful mood.
Rare stones in nature are very luxurious because of their rarity, and very expensive because of their luxury. They cost tens of thousands or tens of thousands of yuan per square meter. Not everyone can afford them, but crystal corundum can completely replace them. Natural stone is a rare natural stone that has been forged superbly, and its application range extends to all corners of the home, from the floor to the wall, and from the wall to the countertop. The application scope of the soon-to-be-launched translucent crystal corundum products includes background walls, workwear clubs, and even various handicrafts. In addition, the price is moderate and the price-performance ratio is high. Its selling price is only one-tenth or one-tenth of that of natural rare stones. Ordinary families can afford it and are favored by all parties.
If we hadn’t met at the top of Qunyu Mountain, we would have met under the moonlight at Yaotai.
It is the jumping elf given to Baldur by God. Its beautiful eyes are like whirlpools. Relying on the complete Sanshui base technical team and kiln conditions, production is carried out.
Stunning crystal corundum home space< /p>
A magical product that has both form and spirit needs to resonate with and attract consumers. After more than 30 colors including Alaska Ice Crystal and Fish Belly White were put on the market. There is a dealer from Taizhou, Zhejiang on 2The contract was signed in August 2021, and impressive sales performance was achieved in just three months. This is not the first among Beili's dealers. Also on September 15 of this year, the Beili Home Guizhou Brand Operation Center was signed and established. The flagship store area reached 1,500 square meters, which attracted many nearby stone dealers to start to look favorably at Beili.
Bericing corundum has been tested by many authoritative professional institutions and its wear resistance, hardness, fire resistance and other physical and chemical properties are fully equivalent to or better than ceramic tiles, slates, natural stones, artificial stones and other materials.
On October 17, 2019, Crystal Corundum launched the first four series of forged marble, forged luxury stone, forged jade, and forged gemstone, reaching the current maximum size of 1200*2650 mm. Process technology and material formula alone can create hundreds of invention patents. Currently, dozens of national invention patents have been applied for, 6 national invention patents have been successfully authorized, two authoritative international scientific and technological achievement certifications have been awarded, and the company has been awarded the title of "China Building Hygiene". The Ceramics Association rated it as the 2021 Major Scientific and Technological Achievement Award. Won a series of honors such as "Winner Award" and "Best Product of the Year (Gold Award)" in the CMF special competition in the rematch of Guangdong Province's "Governor's Cup" Industrial Design Competition.
On June 30, 2021, the "Crystalline Corundum Polycrystalline Plate Standard" proposed and issued by the China Building and Sanitary Ceramics Association and drafted by Bode Seiko was officially promulgated. This is the birth of crystal corundum since Bode Company first launched crystal corundum. The first national group standard for crystal corundum polycrystalline sheets. This standard is truly unique in the industry and fills a gap in the world.
"Crystalline Corundum Polycrystalline Sheet Standard" drafted by Bode
God rewards hard work. Less than two years after the birth of the divine product, it has ushered in the world's first standard. Who else would have such a proud voice?
No one can see the harmony, but God knows the intention. If it were not reported publicly, who among the consumers would know the tragedy and bitterness of Jing Gang Yu’s 13 years of sharpening his sword!
In 2021, the crystal corundum category has overcome all current technical barriers and been put into large-scale production.
Chinese homes have since been bathed in "double beauty" sunshine.
New ecology and enabling platform
If you use one keyword to summarize the ceramic industry in 2021, it would probably be: too difficult! According to incomplete statistics, only 30% of enterprises are insurablegrowth, 70% of companies are facing flat or negative growth. Ceramics companies have new concerns about strategic centralized procurement cooperation and are afraid of falling into pitfalls, while real estate has entered a new cycle. At the same time, new retail models such as online traffic and offline cooperation are also beginning to face opportunities.
In 2021, the epidemic continues to wreak havoc around the world. Under the adverse impact of many real estate companies such as ××大 and ××Xingfu defaulting on huge supply payments to Bode, Bode's performance still maintains a slight growth momentum. 324 new products will be developed throughout 2021. Nearly 500 new agents have been added, and sales channels at home and abroad have been further expanded.
Bode has not stopped sorting out its responsibilities in the ceramic industry, accumulating its own advantages and directly addressing the pain points for future development. Only by taking action can development become better.
We have to look back at Ye Rongheng, the leader of ceramic giant Bode, and his team.
In the past twenty years, Ye Rongheng, who has reached the age of knowing his destiny, and his company have received almost as many honors as they deserve, too numerous to mention. Recently, he was awarded the title of "2021 Pan-Home Innovative Entrepreneur on the Run List", which is extremely rare among Chinese private entrepreneurs.
Ye Rongheng was awarded the title of "Pan-Home Innovative Entrepreneur"
This is no longer the Ye Rongheng he was five years ago. Now he is better at studying various logics and methodologies. In the harsh winter of China's ceramic construction industry, the reason why Bode has achieved good results is fundamentally due to the reasonable empowerment of Bode's three major ecology.
What are the three major ecologies? In Ye Rongheng's top-level design, the three major ecologies are: internal enterprise ecology, upstream supply chain ecology, and dealer channel ecology.
This is the new logical direction of Bode: always full of vitality of innovation and change internally; improving the supplier chain; allowing dealers to operate and serve the C-side. The three major ecologies should be like a chain, stringing together every bead to form efficient empowerment.
Therefore, in the "New World" of Bode Precision Global Marketing Center, Ye Rongheng's voice has been lingering for a long time: open up the ecological chain, open up the last mile, and cultivate invisible champions!
Some people say that Jiantao 1.0 is a product era, focusing on making profits; 2.0 is centered on customer needs; 3.0 is employee-centered, removing management and releasing the potential of front-line employees. The basic point of Bode's struggle is not so fancy, only superimposed innovation.
Taste lies beyond skill, knowing what you mean but not being arrogant.
In their innovation system, precision work has been given the latest meaning: it is to never be satisfied on the basis of precision, to pursue leanness in links, refinement in process, refinement in management, and quality results. The team must pursue excellence, and the results must pursue excellence.
Bode's efficient internal management has gradually improved, and the output of all employees and the execution ability to achieve goals have made a qualitative leap compared to five years ago. Even for the most ordinary product, Bode must be different from others. For example, for the textured ceramic tiles and textured slates that are currently popular on the market, Bode has made the surface superimposition effect more brilliant and advanced. For example, the matte "clear cement" style has recently returned. Even ordinary "clear cement" products, Bode De also does not use ordinary matte glaze, but uses ultra-fine dry particles instead of matte glaze, so that the surface is denser and the anti-fouling effect will be more high-end.
This unique product methodology is summarized by Bode people as "minimally invasive". That is, each category must be different from others, even if it is a small innovation.
The production standards proposed by a foreign building materials manufacturer are difficult to achieve. Other domestic companies would definitely refuse to accept orders, but Bode bravely took on this difficult nut. In the end, after hard work, Bode achieved quality that would leave picky foreigners speechless. The two parties have been cooperating for nearly 20 years.
Based on strong scientific research capabilities, Bode provides solid and high-quality products to dealers. From the crystal corundum at the top of the pyramid to rock slabs, ecological stone tiles, ecological marble, precision stone, precision jade, inkjet polished tiles, modern antique tiles, etc., we have a complete product line, and the consumer positioning of each series is very clear .
When looking at the future market prospects of a product, one should return to the original business logic of the product. For each product, Bode has a self-reflection: Why should we make such a thing? The ultimate goal of Bode spending hundreds of millions of yuan to build the crystal corundum category is to make luxury products accessible and affordable to all consumers around the world.
High-end, spatial, intelligent and customized will definitely be the profit growth points for ceramic companies in the future. Bode sees this clearly and keeps a close eye on it, raising the awareness of all employees that "products are scenes" and "what you see is what you get", empowering dealers to design store effects, and creating a super supply and demand chain for leading home improvement companies.
Why is makeup so popular? That’s because it directly hits the pain points of users who are afraid of trouble and want to save money. In 2021, Bode will be completed and operationalThe advanced processing supporting center mainly solves the users' most concerned concerns about efficient implementation and cost-effectiveness. Its major brands are also breaking through the original limitations of only selling materials, and are rapidly changing to selling decoration concepts and serving large households.
In Bode’s ecological landscape, the universal value of this empowering platform is deeply rooted in the hearts of the people. From material selection, design, purchase, processing, paving to after-sales service, we not only attach great importance to sales, delivery, after-sales, back-end technology and other service links, but also provide users with worry-free services throughout the process, and also help dealers improve their ability to interpret the market.
About three or four years ago, Ye Rongheng felt vaguely uneasy in the face of the crazy development of many real estate companies. Based on long-term and stable development, he made a decisive decision to transform and upgrade for the second time in the history of Bode and adjust its business structure. , gradually withdrawing from the real estate business. Ye Rongheng's calm move proved to be correct.
According to Zeng Xingliang, director of Bode Enterprise Management Center, the company's three major ecological systems have begun to move towards a virtuous cycle. Bode is no longer just a place to work, but also the continuous inheritance of Seiko’s genetic culture.
Every seed that has survived the winter has a dream about spring. In Bode's plan, we must achieve the signing of at least 3,000 partners in the next three years, covering different business models.
A rock-solid fulcrum
The banner of Seiko is still flying. Over the past five years, Bode's various sectors have utilized Bode's brand value, and have also achieved the full extension of Bode's product line, becoming a practitioner of precision culture.
Zhang Hongbin, general manager of Bode Seiko Stone, joined Bode in August 2020. From the first day he came to work at Bode, he plunged into work. This professional manager with a strong sense of urgency is actually an out-and-out stone expert.
He proposed a blue ocean-oriented and realistic roadmap. "We have a base and channel base of so many customers across the country. This is our base and the support point for the large retail sales of Bode Stone. These customers also have good potential for resource integration and docking of projects."
Zhang Hongbin introduced that Bode Precision Stone has experienced the launch and growth period from 2015 to 2017, and the development and accumulation period from 2017 to 2019. Product innovation, management planning, channel construction, centralized procurement and expansion, and cooperation with real estate companies have laid a solid foundation. From last year to the present, with the changes in the market, despite the impact of slates, changes in national water and soil erosion policies, the impact of the epidemic, etc. , Bode Precision Stone has still achieved very gratifying development, and has become Bode's well-deserved high-quality sector with outstanding performance, which is a strong support and growth point for Bode's development.
Bode Precision Stone Production Workshop
95% of the raw materials of Bode Seiko stone come from natural stone, and the scraps of natural stone are used to produce environmentally friendly products through artificial synthesis. As the impact of imported stone on the domestic market has been reduced, coupled with supply-side reforms, some imported stone manufacturers have released a large amount of inventory, and raw materials have risen. The artificial stone industry is facing huge competitive pressure. This change caused Bode Seiko Stone to start its strategic return.
How to respond and break out? Zhang Hongbin said that on the one hand, the integrated operation of sales, research, production and supply cannot be separated internally, and production and sales must be handled in one hand. When Zhang Hongbin took office, he changed the original stone business department to the stone business department and asked all employees to treat the stone business as a great cause. We must pay close attention to cost management and can break through on the basis of cost leadership. On the other hand, product differentiation must be achieved.
In fact, there is no need to introduce the concept of "man-made" for precision stone. It is natural. This is actually a philosophical basis. Bode Precision Stone's physical and chemical properties such as corrosion resistance, water absorption, rigid strength, expansion coefficient, etc. are the same as or even surpass those of natural stone.
The application of artificial stone can be said to be 360 degrees without dead ends, and can be customized into products of various shapes. It has processing advantages that ceramic tiles do not have. Bode Stone and Bode's other products, such as crystal corundum and precision tiles, have complemented each other, maximizing the product line under Bode's unified brand.
On December 24, 2021, Bodeguang was rated as a demonstration enterprise for transformation and upgrading and innovative development of the artificial stone industry during the "13th Five-Year Plan" in China's stone industry, and officially became a standing director unit of the China Stone Association.
Bode Stone’s ambitions don’t stop there. It not only needs to make progress while maintaining stability at this stage, but also needs to cooperate with real estate companies, decoration companies, central and state-owned enterprises, and designers to increase sales through strong alliances. Zhang Hongbin said that only quality without sales volume can only be a "castle in the air". This year Bode Precision Stone will form several benchmark projects in Shanghai, Zhengzhou, and Kunming to enhance its radiation from point to area.
Quality and sales always come first! To become an industry benchmark, there must be healthy complementarity in the industrial chain. "Without the impact of this year's real estate boom, Bode Precision Stone might have established a subsidiary to operate independently to make new building materials bigger and stronger." Zhang Hongbin, although there is a trace of regret in the tone of this simple and strong man, he is full of confidence. .
As we all know, Bode is one of the earliest national high-tech enterprises in the building ceramics industry, with strongExpert database, R&D strength is in a leading position in the industry. In terms of technical advantages, technical implementation capabilities and product quality, Bode Precision Stone has ranked among the top three in the entire Chinese artificial stone industry.
Bode Seiko Stone’s 2021 innovative product-Lante Black
Windmills over Yangxi
The realization of cross-border, subversive, and integrated joint promotion and practice of industry resources has become a topic discussed at various forums and summits. This economic paradigm is no longer new in China. Does Bode have the ability to rely on its technological advantages and product matrix to achieve cross-border integration?
The answer is of course unquestionable. In the full text of the "14th Five-Year Plan", "digital" appears 25 times, "intelligence" appears 35 times, and "big data" appears 10 times. People's Daily Online also put forward the initiative of "digital construction and smart home" high-quality development of reputation management. Digital dividend is replacing demographic dividend and market dividend and becoming the core engine of China's economic development in the next stage.
Excellent ceramic companies are always good at keeping up with trends. For example, continue to promote intelligent manufacturing; create technical barriers; cater to the trend of carbon neutrality and carbon peak environmental protection; innovate product functionality; win decisively in home decoration, etc.
Recently, Bode has invested heavily in the two major production bases to comprehensively promote the intelligent digital transformation and upgrading of equipment.
In December 2021, Bode signed a strategic cooperation agreement with China Power International Development Co., Ltd., a large central enterprise, to combine their respective resources and advantages to carry out in-depth cooperation in the new energy field at Bode's Yangxi base.
The Yangxi base is close to the South China Sea and has excellent wind and lighting conditions. The two parties plan to build an integrated distributed energy project of "wind, light and storage", and cooperate in a contract energy management model to carry out wind power generation, photovoltaic power generation, and the construction of distributed energy storage systems. Among them, the final installed capacity of photovoltaics will reach 150 MW and wind turbines will reach 3 MW. After the project is fully put into operation, the annual power generation will be approximately 179 million kilowatt-hours, saving an average of 62,500 tons of standard coal per year, reducing carbon dioxide emissions by approximately 173,000 tons, reducing sulfur dioxide emissions by approximately 5,211 tons, and reducing nitrogen oxide emissions by approximately 2,605 tons. After the project is completed, it will become Asia's largest rooftop distributed photovoltaic power generation project and Asia's largest factory enterprise&ld"Wind, solar, and storage" integrated distributed energy project. It is planned to be fully connected to the grid for power generation by the end of 2023.
Bode Yangxi production base factory roofs are all covered with photovoltaic power generation devices
Bode did not start late on the road to building green and low-carbon factories. As early as 2006, Bode was awarded the title of "Guangdong Provincial First Batch Clean Production Enterprise" and was publicly commended by the provincial government.
Implement the national energy consumption "dual control" policy, take the lead in promoting the transformation of industry into green and low-carbon, empower enterprise production through green power, and strive to reach peak carbon neutrality. The electricity generated can not only be used by oneself, but can also be used online. State Grid sales have generated unprecedented activity in economic cells inside and outside Bode.
The hand pointing to the moon
2022 coincides with the 20th anniversary of Bode Seiko. It is also the final year of Bode Seiko’s fourth “Five-Year Plan”. At this special node, all Ye Rongheng's actions and thoughts are destined to write the magnificence and legend of the years. He firmly believes that a production-oriented enterprise must abandon homogeneous competition. As long as it adheres to the right path, even if there are some problems, it will never be lost to everyone.
The most critical thing is that under his leadership, the people of Bode have always had an innate and unyielding fighting nature, which is an indispensable talent for a century-old brand. Bode culture is more reserved than public. However, behind this "restrainedness", we seem to see another big drama about to be staged:
In 2022, Bode will continue to adjust its business structure, enter large-scale engineering projects in Shenzhen, Hong Kong subways and other places, continue to technologically upgrade products, continue to deepen terminal supporting services, realize the "Thousands of Cities and Thousands of Stores" plan with high quality, and expand outlets to 1,000 homes. In the next five years, we will devote ourselves to making Bode the company with the highest brand status and the most respect in the industry.
Ye Rongheng was full of passion at the dealers’ annual meeting: “Bode is everyone’s Bode, and it is also the Bode of the Chinese people.”
General Secretary Xi Jinping pointed out that the core of entrepreneurship is patriotism, innovation, integrity, social responsibility and international vision.
Based on these standards, Ye Rongheng should be qualified. He often said that sinceIf you choose this industry, you must make it the best, let Bode be used by the world, and make China the strongest. This is the greatest patriotism of entrepreneurs.
The Sixth Patriarch Huineng said that for all sentient beings, the "hand pointing to the moon" is everywhere, without leaving any words, pointing directly to the heart.
The 20-year journey of Giant Bode is actually the "hand pointing at the moon", which melts the barriers in the hearts of Chinese ceramic people and achieves the happiness they long for, but does not establish words.
Kunpeng rises with the wind and soars ninety thousand miles. A deep blue sea of stars appeared in front of Bode. Bode's 20 years have been riveted into glory with a series of shining footprints.
Wen Yuankai, a famous economist and one of the 40 influential figures in the 40th anniversary of the country’s reform and opening up Full of praise for crystal corundum
Here, the strong quality, the nobility of the soul, the relaxation of the mind, the magnificence of the culture, the international vision of the helmsman, and the ceaseless progress and pride of Xiange have made the dealers and partners who come in droves stand in awe and join hands. .
In the wind and clouds, the people of Bode will not change their original intention; when the dew is heavy with frost and cold, the people of Bode are determined to stick to Yuanyi.
