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2020The impact of the epidemic has made us deeply realize that without the support of a strong backing brand, one’s ability to resist risks is really weak. . Instead of going it alone and struggling to survive, it is easier and safer to join a mature and reliable brand.
—— General Hefei dealer Yu Qicheng
Finding the right brand is the key to success
The consumer market is updating and iterating, and the industry competition is extremely fierce. Mr. Yu has been working in the building materials industry for more than ten years. He previously represented some small brands of ceramic tiles and has accumulated a certain network of experience over the years. After experiencing the ups and downs of the market, he had a keen insight into the changes in industry trends and began to seek a transformation path for the team's subsequent development.
Mr. Yu said in the interview:"I value the development prospects of the brand itself, so I need to choose a brand with strong strength to cater to market development, so that I can have more advantages in future market competition. "
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▲General Hefei Image Store
In the interview, Mr. Yu said that last year 11monthly agent Dajiang Ceramics, after many on-site inspections and comparisons at the beginning of joining, we finally chose the Dajiang brand after careful consideration. . Facts have proved that the original choice was right.
Relying on the strength and advantages of the General brand and a rich product system that closely follows fashion trends, the manufacturer has also given great policy support and help. , coupled with the efforts of leading the entire team, in just one year, GeneralCeramicshas become an influential local brand, especially in home decoration and decoration channels, and is ahead of its peers.
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Good image store, improve customer order value
The competition in the ceramic tile market is becoming more and more fierce. To break out, we must start with the store entry rate. . From the beginning, Mr. Yu has attached great importance to the construction and operation of terminal stores. The newly established terminal image store is based on the headquarters design drawings1 ：1The implementation of the construction has greatly boosted the General Ceramics's local brand image, thus promoting efficient sales.
It is worth mentioning that just a few months after the first image store was completed and put into operation, Mr. Yu was busy building the second image store. , the rare speed and courage also verified the local potential of General and his full confidence in the brand.
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In terms of efficient store building, Mr. Yu said this:"The General Headquarters provided one-on-one assistance throughout the entire store construction process, including business managers and headquarters designers. The team specially comes to provide guidance and provide all-round support and assistance from store location selection, store construction, products, design, training, operations, etc. This precise and practical assistance system is like a first-line assistance for new businesses like us. A powerful shot in the arm,It gave me the confidence to become bigger and stronger. "
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Channel + retail, efficient team operation
In terms of channel operation, Mr. Yu has very clear ideas. Through store sales, home improvement channels, engineering channels, etc., we have built a three-dimensional channel network. At present, we are close to the local area30 The two decoration companies have established a good partnership and joined forces to create a win-win situation. Talking about the future, Mr. Yu made it clear that relying on the support of the headquarters and taking into account the local market environment, he will gradually deploy direct-operated branches and develop distribution to achieve omni-channel operations.
Team style
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In order to adapt to the development needs of the industry, Mr. Yu also closely follows the company’s The development direction and guidelines have been adjusted to the structural model of team members. Currently, the store has an elite operation team of 16 people. Form a store management team+ Channel Department (Tooling Department+Home decoration)+Design and shopping guide team+The after-sales service team model uses a new attitude to win the market competition.
Hefei General will definitely get better and better , getting stronger and stronger
Let's work together to develop
Let’s move towards a broader prospect!
