2021 Guangzhou Design Week is big again!

Release time：2024-12-18click：0

LargeIt’s gone! Big again! This is the most surprising praise I have heard at Guangzhou Design Week in the past few years...

FromThe exhibition area of 5,000 square meters when it was founded in 2006 has reached 150,000 square meters in 2020. From its birth in Guangzhou to now, it has established exhibitions in more than 30 countries around the world and 180+ cities across the country. With the Guangzhou Design Week Global Partner Alliance of 1,000+ industry and media partners, Guangzhou Design Week has grown at a speed visible to the naked eye to become Asia's premier design industry event, and is recognized by the industry as the best platform for resource integration and operation in China's design industry.

△Guangzhou Design Week has been on the rise

In 2021, Guangzhou Design Week has entered the youthful age of 16, and it still has not stopped the rhythm of "growing up". Not only has the scale of the exhibition expanded To 180,000 square meters, the professionalism of exhibiting brands, the richness of exhibit categories, the excitement of curatorial content, and the diversity of event themes... are all "bigger" than one level! The four-day exhibition of Guangzhou Design Week is more like a gathering of upstream and downstream allies in the design industry, a display of the industry’s peak perspectives and product collections. From December 9 to 12, 2021, this aircraft carrier representing the forefront of the industry will With the theme of "Youth BLOOM", we will log in again and gather with our allies.

△2021 Guangzhou Design Week exhibition theme "Youth BLOOM"

01 The scale is getting bigger again!

The first exhibition of the Asian design industry

The 2021 Guangzhou Design Week exhibition scale reached 180,000 square meters, an increase of 30,000 square meters from 150,000 square meters in 2020. In last year's "Guangzhou Poly World Trade Expo On the basis of "Pavilion + Guangzhou International Procurement Center", a new exhibition hall - "Nanfeng International Convention and Exhibition Center" will be added. The scale of the exhibition will be further expanded. More brands, more activities and more diversified super curation will be held in the three halls. It was born in the exhibition hall, forming an exhibition pattern of "three halls linkage, larger scale, more content, and more business opportunities", and it is the largest exhibition of the Asian design industry.

The expansion of the exhibition scale naturally brings higher quality to the exhibit partitioning and viewing experience. requirements, therefore2021 Guangzhou Design Week has also more systematically adjusted the exhibition layout logic, and refined the exhibitor brands and theme content——"Look at Poly for high-end customization + material aesthetics, national talent for design + soft decoration aesthetics, and Nanfeng for cultural creativity + trendy aesthetics", visitors can more easily find the content they need, all kinds of Exhibitors can also strengthen their brand tone from the side by "merging similar items" in different exhibition halls . >

△Guangzhou Design Week CEO He Wenguang at the launch ceremony of the first Bay Area Cultural and Creative Festival

cumIntroducing the contents of the three pavilions at the 2021 Guangzhou Design Week theme conference

High definition+Material aesthetics look at Poly:Concentrated exhibition at Guangzhou Poly World Trade ExpoHigh-end fixed installation system and kitchen suitable for private homes and new commercial spaces and bathroom systems, air conditioning systems, fresh air systems, heating systems, dust removal systems, water treatment systems, hot water systems, solar energy, air energy, smart home systems, painting and other high-end home systems; whole house decoration related products, technologies and Services include various types of integrated customized products, wall decoration, doors and windows, sunshades, hardware, equipment and solutions, etc.; as well as various related ceilings, floors, walls, acoustics, light and shadow, and electrical engineering that are applicable to indoor and outdoor decoration projects of buildings. New decoration and decoration materials and products

Design+Soft decoration aesthetics look at the national style:Guangzhou International Procurement Center has assembledContemporary Habitat Spaces related to life aesthetics ecology/art/products/lighting/brand and trend design, as well as design-driven lifestyle brands and design-emphasis on All kinds of life aesthetic utensils, etc.; all kinds of household utensils, curtains, fabrics, carpets, floral arrangements, plants, wall decorations, space decorative art, etc. with the core proposition of guiding lifestyle;And Various designed finished furniture, high-quality customized furniture suitable for private homes and new commercial spaces; and various smart decorative lighting fixtures , functional lamps, lighting equipment, switch electrical and intelligent control systems, etc.

Culture and Creativity+ Trendy Aesthetics Look at Nan Feng:Newly addedNan Fung International Convention and Exhibition Center is particularly worthy of attention. It continues the layout of Guangzhou Design Week in the field of cultural and creative fields. Here, a design based on inspiration will be concocted as a motif. The creative industry’s new industrySHOW, visitors will see many interactive features such as design IP, cross-border cooperation and co-branding, and two-dimensional elements. Strong theme exhibitions will definitely bring you the latest and most fashionable inspiration.

△2021 Guangzhou DesignSchematic diagram of the distribution of three museums

02 The brand is getting bigger again!

Become a platform for the debut of super big names

With Venaida, A new batch of international first-line high-end and high-recognition brands such as AXOR, Kohler, Platinum, Vaillant, Bosch, and Nippon Paint have entered the 2021 Guangzhou Design Week to participate in the exhibition,In addition, Muli Muwai, Tucson, Chief Mansion, Weifa, Naku, RARA, Boloni, Fiti, Guanlan, M77, Paison, Limi, Redini, Dinggu, Gold Medal G9, Lujia, Xiwu, Baineng, Kallia, Deyun Family, Gononi, Hai Thies, Bastim, Vitarte, Moloney, Fogo Milan, LAMINA, Desais, JNJ, Marco Polo, Dongpeng, Xinzhongyuan, Nobel, Jianyi, Oceano , Yingpai, Yingpai 2086, Jinyitao, Guanzhu, Bode, Matti, Samit, Yinuo, Mona Lisa, Weimei L&D, Jinsi Yuma, Shunhui, Xinyansu, Feilona , Gardenia, HBI, Silendar, Aurora. Seiko Luxury Stone, Dongxing, Jinsheng, Pengxiang, King of Painting, Wrigley, Fandu, Leboton, Apollo, Infini, Hilo , Ou Zhe, Becluo, Huangpai, Druse, O'De, Chapman, Hennessy, Boshi, Yuelongmen, HELD, Shidian Window Decoration, Langsi, Formica, Abeite, EGGER EGGER, CLCEAF, BOLOLAI, LvZhong, BiMei, Shengxiang, Lamet, Baier, Prolon, Lansen, Furen, Dilong, Ibesta, Liangshi, Zhongrun, Wa Painter, MF, Benjamin Moore, Fenlin Paint, Sherwin-Williams, Digurila, EPIC, Savo Palace, Baise Bear, Green Rice Aqara, Yingqu, CAV, Simon, Fukas, Wang Li, Aurora Australis , Sidon, Sanxiong.Aurora, Qilang, Xintele, ING+, Huacai Optoelectronics, Sanfeng, JOJO, Maoyu, Malati, Meiji, Hongqiao, Mansa Musa, Daxi, Swarovski, Dreams, Poetry, Various Colors, Nordic Secret Land , Qingtian Mansion, Jinduo Ceramics、FiberonFiboao, Volcano Rubik's Cube, Sanqiang, Sammy, Yeyang, Meimo, Meilun,ICC, Jianshe, Jintao, Dihuaou , Vescom, Shilang, Daming, Continental... and a number of top domestic and foreign brands in various categories of pan-home furnishings involved in design selection Continuously compete with the best to create innovations.

It seems that Guangzhou Design Week has become a super big name in the home furnishing field at home and abroad. It is the debut platform for the upstream and downstream resource groups of the design industry chain to release new products, new materials, and new technologies.

△The picture comes from the brand's official website 

ThereforeThe 2021 Guangzhou Design Week has reached a record high in terms of the number of exhibitors, quality and richness of exhibits. There are more than 1,000 design, art, cultural and creative, home, material, smart and high-end businesses suitable for the new aesthetics of contemporary living life. Customization and other enterprises and institutions will jointly exhibit, and will bring 10,000+ new products, high-quality products, and unique products for centralized release.

△Picture from 2021 Guangzhou Design Week exhibitors

Of course, 2021 Guangzhou Design Week is still full of " International", not only from the United States, the United Kingdom, Canada, Germany, Italy, France, Spain, Switzerland, Finland, Sweden, Denmark, Belgium, Austria, the Czech Republic, Israel, Australia, Japan, South Korea, Singapore, Turkey, Iran Brands from more than 20 overseas countries actively exhibited, and continued to expand their overseas territory through the brutal growth of daring and daring, Welcome2021 Guangzhou Design Week’s new guest-of-honor national exhibition—Mexico, the Mexican Embassy and Consulate in Guangzhou will host the event"Colorful Mexico" will jointly exhibit with Mexican home, design, and art brands as the theme for Guangzhou Design Week Bring new blood.

△2021 Guangzhou Design Week Guest Country “Colorful Mexico”

In addition, Guangzhou Design Week responds to the situation in the post-epidemic era, and large-scale foreign design exhibitions Due to large-scale shutdowns, domestic and foreign markets are in urgent need of a platform that can widely link global high-quality design resources. A new thematic exhibition" WIDE Design Exhibition that Influences the World" was born in response to demand and will be carried out in the National Procurement Hall The first exhibition hopes to gather influential lifestyle brands and high-end designs from all over the world, connect the world's outstanding design and Chinese design as a dual-circulation hub, and ultimately promote the realization of multi-dimensional, multi-angle and multi-level global cooperation.

△Curator Mr. Huang Jing preached WIDE at the 2021 Guangzhou Design Week strategic new project conference

Realize that the future development trend of design must be in line with technological intelligence,2021 Guangzhou Design Week starts immediately"SSHD Super Smart Home Design Exhibition"Settled in the National Collection Hall, it It will focus on displaying new products, new technologies, new achievements and new trends in smart home design, and is committed to promotingIndustry and5G, The integration of artificial intelligence, the Internet of Things, the Internet, information technology and other fields will build a future smart life by demonstrating a more comprehensive smart home ecosystem, allowing millions of families to start a new smart life. >

△Mr. He Wenguang, CEO of Guangzhou Design Week

yu2021 Guangzhou Design Week strategic new project conference to announce SSHD

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03 The content is huge again!

Create the source of contemporary living aesthetics

Change the exhibition direction from the design of private residences and new commercial spaces+ material selection adjusted to "Design + material selection for new forms of contemporary residential life aesthetics" is a practical move by Guangzhou Design Week to continuously break through the boundaries of design. It is also a curatorial attempt by Guangzhou Design Week to think about the design industry from the perspective of consumers and their needs.

In the new consumption era where content is king and content is traffic, we hope that Guangzhou Design Week Being able to create a place for content creation, experimentation and release of design-driven new formats and scenarios of contemporary Chinese residential life aesthetics, we will not only attract those with clear commercial demandsB-end users, but also radiate to C-end consumers through various pan-design content and activities, thereby leveraging C-end market awareness and creating more business opportunities for participating brands and designers.

So, 2021 Guangzhou Design Week did not hesitate to add a new exhibition hall-Nanfeng International Convention and Exhibition Center, bringing super curatorial content around the category of "cultural creativity + trend aesthetics", among which co-curator Shao Weiyan launched "BKA Big Kids - Post-dimensional Trend Special Exhibition" will be "designed+ Two-Dimensional Culture" is the theme, bringing together the country's most influential, cutting-edge, and valuable animation and fashion brands, trendy artists, designers, and home furnishing dealers to jointly create a new consumer trend scene experience exhibition to explore A new lifestyle in which design and two-dimensional culture coexist; and the interactive creation of co-curated personalities"Mechanical Star Alliance - New Media Mechanical Art Exhibition", will take "Future City" as the theme story, and use comprehensive technical methods such as mechanical dynamic devices, electronic integration, sensing, light and shadow interaction, and centralized scene creation to create a fantasy, technological, and fun fully immersive interactive art experience exhibition; There is also the first "Bay Area Cultural and Creative Festival" , will also bring culture/New cultural creative IPs in the fields of film and television/games and interactive entertainment/music, popular and innovative museum IP products in the new national consumption field, art derivatives, clothing and daily necessities brands, as well as new arts and crafts, and new intangible cultural heritage are all on display.

△Guangzhou Design Week considers the curatorial attempts of the design industry from the perspective of consumers and their needs

At the same time, we use "Insight into the consumption scene trends of contemporary Chinese young people" as the starting point, last year's "Super Childhood" Kaiyuan was upgraded to"Super Life TrendShilianzhan", led by Zhou You and Zhang Yaotian as the initiating curators, Bu Tianjing, Chen Shuhao, Su Jianheng, Lin Jiacheng, Fang Fei+Yang Xuewan, Zhou Bo+Cai Yuyang, Xu Niandi, Sun Kang+Yihan and other previous Chinese design stars and their friends formed joint curators, focusing on parent-child, fashion, retail, fitness, early childhood education, culture Scenario releases that bring about trend research in the subdivided life business fields such as entrepreneurship and catering; there are also "What to do for work—office space theme exhibition"; Pay attention to environmental protection through artistic reconstruction, jointly created with curators Ma Jinfu and Liu DezhiHisen Art Festival, Ruins Art Festival.

△2021 Guangzhou Design Week for Consumption business scenarios for young people New curation launched by Trend

In addition, Design China, High-end Home Aesthetics Museum, Ultimate Material Art Gallery, Creativity101, Contemporary Aesthetics Gift Exhibition, Eat, Drink and Play Design Festival, Inspiration Charging Station, WOOART Top Art Festival, Wall Art Museum, Origin·Land Art Festival, Zuozzai Design Exhibition, "Urban Expression" Chinese Urban Design Business Card Installation Design Exhibition, Youguang. Three Hundred Years of Western Classical Print Exhibition... and other 30+ super curatorial contents will be directedMore general design people who love design, love art, and love aesthetics, so that more people can experience design at Guangzhou Design WeekThe design-driven beauty of + material aesthetics, design + cultural and creative aesthetics, design + residential aesthetics, design + life aesthetics. span>

△2021 Guangzhou Design Week Part of Super Curation

2021 Guangzhou Design Week Hope to gather more allies to promote the integration of the design industry and all aspects of life. We look forward to more allies working together to create business opportunities, share resources, and seek a better future.

Youth has no fear, and the future has no rules.2021 Guangzhou Design Week is newly upgraded, with three pavilions linked and a 4-day exhibition period , with an exhibition scale of 180,000 square meters, 150+ concurrent events, 400+ celebrity guests, 1,000+ exhibitors, and an estimated 450,000+ professional visitors, jointly creating a super design industry exhibition with the theme of "Youth BLOOM", which will be based on youth Passionate and enterprising attitudeContinues to lead the Asia design industry's first exhibition ……

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