On July 21, 2021, Youju, Tencent Home | Shell, and Guanzhu Ceramics The "City Rebirth·Beautiful Life" sponsored by Guanzhu CeramicsX Chinese Home Strategy Conference was held in Tanzhou, Foshan Ceramics Exhibition was held grandly.
This press conference brought together many industry luminaries, corporate executives and experts, focusing on the four dimensions of "city stories, beautiful spaces, trendy decorative materials and artistic bloom" to discuss the "Chinese home" context. How Chinese ceramic tiles can empower beautiful human settlements, lead the trend of urban living, light up new home lifestyles, and help cities regenerate.
Gathering new demands for people’s homes, Chinese people’s home consumption trend report released
Liu Ming, General Manager of South China of Youju and Tencent home furnishing brands, focused on the current changes in residential lifestyle and living experience, and brought "Chinese Home Consumption Trends". He pointed out that today's young people are the new leaders and observers of this era, and they have stronger cultural confidence and cultural identity. At the same time, we need to look beyond the home furnishing industry to see the entire industry's understanding of new domestic products and domestic brands. The new generation of consumer groups are putting forward new demands for Chinese brands and new cultural forms in the new era.
Liu Ming, South China General Manager of Youju and Tencent Home Brands
In the integration of Guanzhu and Chinese homes, we hope to assist Guanzhu to propose a beautiful living lifestyle to Chinese consumers. And to better integrate ceramic tiles with Chinese families and residences, we hope that in the future, we can have a strong combination of the two concepts of Guanzhu and Chinese ceramic tiles to help consumers understand the excellent brands and quality of ceramic tiles. Brands can have a deeper understanding.
Renew China’s residential areas with national trends and help the city’s beautiful rebirth
Facing the new home consumption trend, Pan Han, executive deputy general manager of Guanzhu brand, brought the "Guanzhu ceramic tiles revitalization "New City Life" keynote speech, pointed out that with the advent of the mobile Internet era, what we need is warm communication with consumers, that is, content creation, to convey the information brought about by brand upgrades. Secondly, in the future we will be committed to creating a lifestyle for Chinese people in the new national trend era. In the second half of the year, we will have in-depth links with People’s Daily’s cultural and creative industries, including Tencent Home Furnishing’s Wu Xiaobo channel. On the one hand, we will continue to improve our own strength, and on the other hand, we will tell Chinese stories well. I hope that everyone will continue to exert their energy to empower Guanzhu and help us achieve the ambitious goal of "building the era and crowning the world" as soon as possible.
Pan Han, Executive Deputy General Manager of Guanzhu Brand
Guanzhu TileX Chinese home, exploring new forms of urban life
At the event site, Guanzhu joined hands with the first-class graffiti art team [FDYH] to paint with the theme of [City Rebirth·Beautiful Life], using modern graffiti techniques to reinterpret the diversity and beauty of urban residences, and jointly create the ideals of the Chinese people with Youju Home life.
Guanzhu Ceramicspresented rock slab paintings to Youju
Finally, Chen Yanfei, co-founder and vice president of Youju, Liu Ming, general manager of South China of Youju and Tencent home furnishing brands, Gao Song, deputy general manager of New Pearl Ceramics Group and general manager of the planning and management center, and executive deputy general manager of Guanzhu Brand Pan Han, General Manager of the Marketing Department of Xinmingzhu Ceramics GroupSupervisor Guan Jianhui and other important guests held an unveiling ceremony together, announcing that "Guanzhu CeramicsX Chinese home" The strategic cooperation was officially launched to jointly create a beautiful new form of "Chinese people's home"!
Conclusion: As a domestic brand, Guanzhu Ceramics is committed to exploring new forms of urban life. In the future, Guanzhu and the Chinese home will focus on China's "home" culture, "home" space and "home" lifestyle in a more focused way, demonstrate the technical strength of new domestic products to the Chinese people, and bring more national products to the Chinese people. Trendy, new and high-quality, the ideal home life experience for Chinese people.
