TO BE DIFFERENT
Fireworks and flowers bloomed together, and applause resonated with hearts. April 17, Born to be different·Dare to be different - 2021White Rabbit Ceramics Exhibition Hall Opening Ceremony and Brand Renewal The press conference was held grandly in Foshan.
Mr. Huang Yingming, Chairman of Xuri Group; Ms. Liang Ruifang, wife of Chairman of Xuri Group; Mr. Miao Bin, President of China Building and Sanitary Ceramics Association; Mr. Ning Hongjun, General Manager of Xuri Group; Mr. Chen Huan, President of Guangdong Ceramics Association; China Construction Mr. Gong Wei, Secretary-General of the Sanitary Ceramics Association; Mr. Wang Bo, Secretary-General of the National Building and Sanitary Ceramics Standardization Technical Committee; Mr. Bao Shidu, Dean of the School of Environmental Art and Design, Donghua University; Director of the Ceramics Professional Committee and Kiln Professional Committee of the Chinese Ceramic Society Director Zeng Lingke; Ms. Lu Qin, executive vice president of China Building and Sanitary Ceramics Association; Mr. Wang Wei, general manager of Foshan Baitu Ceramics Co., Ltd.; Mr. Liu Xiaoyun, assistant to the president of Xianyang Ceramics Research Institute; Yu Min, president of China Ceramic City Group Corporation Madam; Mr. Yin Hong, Secretary General of Foshan Ceramics Association; Mr. Ding Wei, President of Guangdong Environmental Art Designers Industry Association; Mr. Li Pengcheng, County Mayor of You County People's Government of Zhuzhou City, Hunan and other government leaders, association guests, experts and scholars attended the celebration Activity. Nearly 30 media outlets including Taocheng Daily, Huaxia Ceramics Network, China Ceramics King, NetEase Home, Sina Home, Sohu Home, etc. followed and reported on this event. Nearly 600 people were on site to witness this historic event.
▲The grand scene of the ceremony
A glorious debut
At the beginning of the ceremony, Mr. Miao Bin, President of the China Building and Sanitary Ceramics Association; Mr. Chen Huan, President of the Guangdong Ceramics Association; and Mr. Wang Bo, Secretary-General of the National Technical Committee for Standardization of Building and Sanitary Ceramics, respectively delivered speeches at the opening ceremony and fully affirmed The Rising Sun Group and White Rabbit Ceramics has made contributions to the high-quality development and construction of the building ceramics industry. The grand opening of the new exhibition hall represents White Rabbit Ceramics's official entry into the field of indoor wall and floor tiles, forming a "three-tile parallel drive" "The development pattern will be destined to become another strong player in the era of building ceramics industry.
▲Mr. Miao Bin, President of China Building and Sanitary Ceramics Association
▲Mr. Chen Huan, President of Guangdong Ceramics Association< /span>
▲Mr. Wang Bo, Secretary General of the National Technical Committee for Standardization of Building and Sanitary Ceramics
Subsequently, Mr. Huang Yingming, Chairman of Rising Sun Group, took the stage to deliver a welcome speech. Chairman Huang extended a warm welcome to all leaders, guests and friends from all walks of life present. He said: White Rabbit Ceramics has always adhered to the product concept of design as the core, technology as the driver, and quality as the guarantee. It has invested 2 billion in the Hunan production base and added 4 A modern intelligent production line, the introduction of international top production equipment, to create new and upgraded high-quality green building materials wall and floor tile products from a high starting point. The newly unveiled White Rabbit Ceramics Foshan showroom today will be a milestone new breakthrough for the brand, and it is also White Rabbit Ceramics A new starting point and starting point for a new journey.
▲Mr. Huang Yingming, Chairman of Xuri Group
Chairman Huang’s impassioned speech pushed the celebration atmosphere to a climax, and invited leading guests to come to the stage to cut the ribbon for the new opening ceremony. The sound of cannons shook the sky, and fireworks splashed everywhere. The completion of the ribbon-cutting ceremony marked the brand new exhibition hall of White Rabbit Ceramics The image was officially launched, opening a new chapter in the brand strategy upgrade.
The opening ceremony of the White Rabbit Ceramics exhibition hall also specially invited the Chinese folk art troupe lion dance team to present There are wonderful lion dance performances such as the auspicious lion dotting the eyes, the auspicious lion picking green flowers, and the bringing of wealth into the house.
With loud gongs and drums and constant applause, the lion dance performance officially opened the new exhibition hall. Subsequently, the Lion led all the leading guests to theEntering the new exhibition hall, the mystery of the super IP "Energy Rabbit" created by the brand renewal was unveiled.
White Rabbit Tiles In order to meet the diverse and personalized space life needs of modern consumer groups, we have always adhered to the product On the road of innovation, we adhere to the product concept of taking design as the core, technology as the driver, and quality as the guarantee, giving products the inherent charm of high-end quality. White Rabbit Ceramics The 2021 image exhibition hall will be launched with a new look and set sail for the world.
Tide to new life, a feast of ideas
If the opening of the White Rabbit Ceramics image showroom in the morning is a signal to start a new journey, then in the afternoon "2021White Rabbit Ceramics Brand Renewal Conference" is the official clarion call for the rise of the brand. On the afternoon of April 17, the venue at Wyndham Hotel in Gaoming, Foshan was filled with sparkle and passion. Accompanied by a dazzling laser show, the conference officially kicked off.
With the theme of "Born Different, Dare to Be Different", this press conference gathered the strong support of leading guests from the ceramic industry, design research schools, various design circles, and White Rabbit Ceramics Partners and media friends from all over the country attended the event. Fan, the executive deputy general manager of Xuri Group CompanyDuring Mr. Huairui's speech sharing, the press conference officially began.
▲ Mr. Fan Huairui, Executive Deputy General Manager of Xuri Group Company< /span>
Subsequently, Professor Bao Shidu, Dean of the School of Environmental Art and Design of Donghua University, conducted an in-depth analysis of the development of China's urban industries from the perspective of global urbanization rates. Professor Bao pointed out that the development trend of China's urban construction industry is in a period of high-quality, high-quality construction. Urban renewal requires updated designs, and even more new materials. The urban high-quality construction period is the best output period for the high-quality materials industry, which is the ideal period for ceramics. Industrial development provides broader prospects.
▲Professor Bao Shidu, Dean of the School of Environmental Art and Design, Donghua University< /span>
Art is not far away, it comes into our lives in various forms, and ceramic tiles are an art material. Mr. Chen Dingrong, host of the World Ceramics Forum and senior consultant of the China Ceramics Association, shared the new trends in world ceramic tile design in 2021 on site. Consultant Chen proposed six new "pro" ceramic tile design ideas for 2021, including biophilic slate, biophilic color, biophilic hexagonal, pro-cultural ceramics, pro-earth aesthetics, and pro-color terrazzo, covering the latest fashion trends in the industry this year.
▲Chen Dingrong, host of the World Ceramics Forum and senior advisor to the China Ceramics Association
After a gorgeous and dazzling laser show, Mr. Wang Wei, general manager of Foshan White Rabbit Ceramics Co., Ltd., came to the stage and gave a speech on the theme of "Born Different·Dare to Be Different", covering product research and development, brand image, terminal stores , Strengthen the four major dimensions of channels and clearly analyze White Rabbit Ceramics's future layout plan. Mr. Wang said: "White Rabbit Ceramics will develop together with dealers to build a "three bricks in parallel" all-round product System, truly realize the integrated application of ceramic tiles, and create China’s architectural ceramic aircraft carrier!”
▲Mr. Wang Wei, General Manager of Foshan Baitu Ceramics Co., Ltd.
As the core design team for White Rabbit Ceramics brand upgrade and super IP "Energy Rabbit", HGH DESIGN& Mr. He Guohui, the founder of Shanji, shared the theme of "Tide to Rebirth" on the spot. Teacher He shared the new brand logic of White Rabbit Tiles and the creative concept behind the super IP "Energy Rabbit". He said that the white rabbit represents agility, jumping and speed, which is very consistent with the core of the white rabbit brand. The super IP energy rabbit represents the image of the white rabbit with great brand charm and personality.
▲HGH DESIGN& Mr. He Guohui, founder of Heshanji< /span>
White Rabbit Ceramics The brand has been refreshed. In addition to a new image and a new showroom, it also includes a full product system for wall and floor tiles. . As the core product research and development team of White Rabbit Ceramics, Mr. Chen Xiaodong, founder/chairman of Monno Design, brought " Products that can "make money" are good products" sharing, detailing the products of White Rabbit Ceramics wall and floor tiles A comprehensive analysis of logic, product concepts, product advantages, and future development and strategic planning trends. Teacher Chen pointed out that the sustainable core competitiveness of a product comes from the joint action of the five major aspects: market, technology, system, culture, design and R&D, which are necessary conditions for building a good product.
▲Mr. Chen Xiaodong, founder/chairman of Monno Design
White Rabbit Ceramics While the brand image is upgraded, the image showroom of more than 6,000 square meters is even more dazzling. It has attracted much attention. What is the design inspiration and design techniques behind this? Mr. Cai Zhuyuan, founder of Boss Road & Heshanji, gave a keynote speech on "Smart Space, Reshaping White Rabbit". Mr. Cai pointed out that the core of new retail design is to guide transformation, and transformation should take into account profit, social and ecological balance, and simplify In other words, it is an effective connection. Meanwhile, White Rabbit Ceramics needs to build a new dialogue context and graft a visual image that conforms to the aesthetic preferences of the new generation.
▲Founder of Boss Road & Heshan Collection - Cai Zhuyuan
With the full output of useful information from the sharing guests, the brand refresh conference ushered in the final climax - the signing ceremony. In order to quickly develop the domestic wall and floor tile market, White Rabbit Ceramics will focus on brand building, product layout, brand communication, and channel allocation. We can take a multi-pronged approach and make full efforts to jointly build a new collaborative and innovative partnership to provide White Rabbit CeramicsOpen up new prospects in the field of wall and floor tiles. To this end, Wen Xiaoliang, deputy general manager of Foshan White Rabbit Ceramics Co., Ltd., signed cooperation contracts with 10 outstanding partners on site, and joined hands with heavyweight partners to set sail for glory in the presence of everyone.
Wonderful and dazzling night
To thank leaders, guests and friends from all walks of life for their support and love for White Rabbit Ceramics, White Rabbit Ceramics held a thank-you dinner at the Wyndham Hotel in Gaoming, Foshan that night. Before the dinner started, Mr. Huang Yingming, chairman of Rising Sun Group, and all the company's senior executives came to the stage for a toast ceremony. Chairman Huang said that everyone here isWhite Rabbit Ceramics is a witness, contributor and beneficiary of the development, and is White Rabbit CeramicsThe backbone of future development! We will continue to innovate and develop around quality and integrity, truth-seeking, refinement and dedication, and move towards the vision of building a century-old enterprise and creating an international brand.
▲Chairman Huang’s dinner speech< /p>
At the end of the dinner, everyone present raised their wine glasses together, drank and drank, the manufacturers gathered together, the passion was burning, and they enjoyed the wonderful audio-visual feast and wished each other White Rabbit CeramicsThe future is promising and we will create new glories!
▲The leaders of the group took the stage to toast< /p>
▲A wonderful gathering of manufacturers
So far, "Born to be different, dare to be different - 2021White Rabbit Ceramics Image Showroom Opening Ceremony and Brand "Renewal Press Conference" ended perfectly! In the future, White Rabbit Tiles will embrace hopes for the future at a new starting point to strengthen the development of the wall and floor tiles field. , through independent research and development, production innovation, green development and other actions, we will make full efforts in various fields, and join hands with more industry leaders and partners to write a new era of "three bricks driving together".
