On March 5, the establishment and first meeting of the Shuangqing Ceramic Tile Strategy Standing Committee with the theme of "Gathering Trends and Creating a New Journey" came to a successful conclusion. The meeting started on March 2 and lasted for three days. Shuangqing International (Group) General Manager Wei Zhaoqing and Shuangqing Ceramic Tiles strategic distributors: Meng Ming, Wang Ziyang, Wang Yan, Chen Xiangbing, Zhang Xianjun, Zheng Meili, Yue Xiuwei, Shuangqing International Product R&D Director Wang Tingsheng, Shuangqing Ceramics Sales Director Xing Zhao Shuang, director of the active marketing department of Lixin and Shuangqing Ceramics, and Lei Pengfei, marketing consultant of Shuangqing, attended the meeting. The Shuangqing Ceramic Tile Dealer Strategic Standing Committee was initiated by Shuangqing International and actively participated by eight major dealers on a voluntary basis. It was established based on the persistence of common values, the consistent direction of corporate development and the willingness for common development.
Shuangqing Tile War Committee was established
Wei Zhaoqing, general manager of Shuangqing International (Group), said that the Shuangqing Tile Distributor Strategy Standing Committee is the "think tank" and "think tank" for the sustainable development of Shuangqing Tile. The functions and work of each committee member were discussed at the meeting. The structure was introduced, the official establishment of the Shuangqing Tile War Committee was announced, and the annual work plan was made for the War Committee, and work requirements were put forward for the development of the Shuangqing Tile brand based on the overall deployment of Shuangqing International in 2021.
General Wei pointed out that Shuangqing International (Group) has high expectations for the work of the Shuangqing Tile War Committee. We look forward to the first campaign committee taking a new attitude and full enthusiasm for work, being brave in innovation, pioneering and enterprising, strengthening the linkage with other committee members, leading and empowering Shuangqing terminal outlets across the country with benchmarking force, and jointly promoting the high-quality development of Shuangqing tile brand .
▲Shuangqing Tile "Eight Strategic Standing Committee"
Shuangqing Tile War Committee held its first meeting
After the Shuangqing Tile War Committee was established, it will discuss how to do a good job in the market, products, channels, operations, and marketing in 2021The first Strategic Standing Committee meeting was held on other topics.
Wei Zhaoqing, general manager of Shuangqing International (Group), shared the theme of the original intention of the brand. In response to the market environment in 2021, Shuangqing International has formed "SUN·K Shuangqing Ceramic Tiles", "SKI European Imported Tiles", "K The four-in-one brand strategic layout of "GRESS imported slate" and "Shuangqing·Zhilian slate home" is fully prepared to seize the market. In addition, in the face of the fierce multimedia promotion in recent years, the layout of brand traffic in public and private domains is another important strategic point of Shuangqing International.
Huang Wei, Sales Director of SKI European Imported Bricks, gave an in-depth explanation to the members of the War Committee from the aspects of brand positioning, operation model, product structure and product application functions, presenting a clear communication experience, thereby deepening the understanding of SKI European Imported Bricks. The further understanding fully demonstrates the overall strength of Shuangqing International.
As the core of terminal store sales, products play an important role in promoting the brand's strategy. Wang Tingsheng, product research and development director of Shuangqing International, said that in 2021, Shuangqing Ceramics will increase its R&D investment in product colors, product processes, and product quality, hoping to increase market competitiveness through product innovation and empowering terminals.
Entering the core part of the meeting, members of each combat committee shared their successful experiences around different themes such as terminal store operations, team building, channel resource integration, and marketing activities, and discussed existing doubts, hot spots, and difficulties. We conducted research and discussions and expressed our opinions and views on this year's brand development goals. Everyone said they benefited a lot.
This meeting also held the establishment ceremony of Shuangqing Tile Active Marketing Department. Department Director Zhao Shuang gave a theme sharing. Shuangqing Active Marketing Department strives to better serve customers from the tactical level of manufacturers and dealers, and improve Improve the overall competitiveness of the brand, increase sales and brand awareness, enhance brand reputation, build a proactive service team, and better serve customers.
The first meeting of the Shuangqing Ceramic Tile War Committee was successfully held. Wei Zhaoqing, executive chairman of the War Committee, expressed his heartfelt thanks to all members for joining, and said that the War Committee must work together, integrate resources, and shoulder the role of general staff , highlight the overall situation and forward-lookingness in planning and promoting various measures to promote the development of Shuangqing, and lead the sustainable and high-quality development of Shuangqing Ceramics.
Visit and learn to improve the installation process of rock slabs
In order to further enhance the understanding of the pre-sales and after-sales services of slate among the members of the War Committee, on the afternoon of March 4th, the Shuangqing Tile War Committee and his party came to the headquarters of "Tie Master" to visit and learn the paving technology of slate products. , deep processing, construction accessories and technical guidance and other hot issues to enhance terminal service capabilities.
On the same day, a delegation from the Shuangqing Tile War Committee also came to the Shuangqing·Zhilian Slate Home Headquarters for a visit and study, appreciating and experiencing the new Shuangqing slate products, and at the same time conducting interactive exchanges on relevant details of the slate products.
A passionate meeting is a reflection of collective wisdom. The successful holding of this war committee not only demonstrated the strength of the Shuangqing ceramic tile brand and the high degree of integration of manufacturers, but also strengthened the customerHouseholds' confidence in the development of Shuangqing Tile. In the future, Shuangqing Ceramics will continue to delve into the market, continuously consolidate the brand foundation, and use the advantages of the War Committee members to help surrounding dealers become bigger and stronger.
Faced with the ever-changing market environment, Shuangqing Ceramics actively responds to market changes, takes the initiative to find breakthroughs, and promotes the strategic approach of integrating manufacturers and win-win markets. The establishment of the Shuangqing Ceramics Dealer Strategic Standing Committee effectively aggregates wisdom and integrates resources. , win-win terminals, create a new situation of win-win for manufacturers, and work together to create a better future!
