On December 16, the 2020 China Kitchen and Bathroom Industry Summit Forum with the theme of "Quality Kitchen and Bathroom, Health First" was grandly held in Foshan, Guangdong. Yan Bangping, deputy general manager of Wrigley Home Furnishing Group, and Huang Guoli, brand manager of Wrigley Bathroom Division, were invited to attend the forum , discuss the current situation and future of the kitchen and bathroom industry under the new situation with well-known kitchen and bathroom brands at home and abroad, as well as home decoration industry representatives and experts, and seek new opportunities for industry development.
This is an important industry meeting jointly held by the China Industrial Cooperation Association, Kitchen and Bath Information, and Tao Wei.com under the situation that the global epidemic prevention and control has not yet ended. With its healthy, intelligent and youthful brand strength, Wrigley Bathroom has won three awards for the top ten bathroom brands, the top ten shower room brands, and the leading smart bathroom brand. Top bathroom brands.
At the forum, Wrigley Bathroom used science and technology to explain the healthy economy, and analyzed and elaborated on the stay-at-home economy, laziness economy, and appearance economy under the new situation, decoding the way of "global smart home masters", and using the method of "preventing disease" Forward thinking, share with experts and celebrities to discuss corporate health strategies that are built to last.
Forward-looking health economics
Is Chinese medicine or Western medicine better? Professor Lei Zhenxiao proposed a new school of thought called "no medical treatment": don't get sick, don't go to the hospital, and manage your own health. Professor Lei Zhenxiao, who participated in this forum, is 77 years old. He is healthy and energetic, and he is the spokesperson for health. Lei Zhenxiao is also one of the founders of health science. He proposed the concept of health economy in 1995. At that time, when there was no ability to take care of health and could only take care of food and clothing, Professor Lei Zhenxiao's concept of health economy was very forward-looking.
Currently, China is transforming from disease treatment to people’s health. Professor Lei Zhenxiao loudly called for new health inventions at the forum, “Our industry must spend 95% of its energy on research without entering hospitals. "Don't get sick", Wrigley Bathroom's "Super Clean" series of smart toilets are just such inventions and innovations for health and epidemic prevention. Yan Bangping, deputy general manager of Wrigley Home Furnishing Group, introduced in his speech at the forum that Wrigley Sanitary Ware's ultra-clean smart toilet uses an antibacterial blue-light glaze developed in cooperation with the "Special Materials Center of the Chinese Academy of Sciences". The glaze surface is dense and smooth. Under an ultra-high-power (>200) microscope Observation shows that there are no micropores, stains are difficult to adhere to, bacteria are not easy to reproduce, and it has super anti-fouling and self-cleaning capabilities; toilet parts that are frequently used in the human body use nano-silver ion antibacterial technology, and the anti-E. coli rate is >99%.
Wrigley Bathroom Super Clean
"Not taking medical care" is the highest level of healthy life. Do a good job in forward-looking health management in life and try not to get sick or go to the hospital. Similarly, taking precautions for corporate strategic management is the highest level of corporate health. The "Super Clean" series of smart toilets are not a timely product of Wrigley Sanitary Ware in response to the new coronavirus epidemic. Instead, under the guidance of Xie Yuerong, chairman and general manager of Wrigley Home Furnishing Group, the "healthy, intelligent and youthful" strategy, they have been invested before the outbreak. One of the strategic products developed. Under this strategy, Wrigley Bathroom continues to lay out the entire global smart home ecology and embarks on the great journey of becoming a "global smart home master".
Home economy, laziness economy and beauty economy
“The COVID-19 epidemic has tapped into everyone’s deepest needs and consumption potential,” Yan Bangping, deputy general manager of Wrigley Home Furnishing Group, hit the nail on the head during a forum discussion with industry figures. Yan Bangping said that bathroom space has the attributes of low-frequency purchase and high-frequency use, and it is an urgently needed product that everyone cannot live without. At the same time, people also have more demands and expectations for bathroom space. "The key to the healthy and sustainable development of bathroom and home furnishing companies is the extent to which they can meet the needs of consumers," Yan Bangping said.
Yan Bangping, deputy general manager of Wrigley Home Furnishing Group (second from left)
In the early days of the development of the sanitary ware and home furnishing industry, the products produced by the company only met people's general needs and solved the "have" problems. Durability was the entire definition of quality. With the improvement of people's living standards and the rapid advancement of technology, the definition of quality has more connotations and extensions; and the special background of the global epidemic has particularly stimulated these potential needs. In addition to the apparent health and epidemic prevention needs, there are also demands for smart, humane, youthful and personalized bathroom and home furnishings brought about by the stay-at-home economy, laziness economy and appearance economy.
“Someone mentioned consumer education, I don’tI agree too much, and it feels a bit condescending. It should be communication and interaction, fully closing the distance with consumers, exploring more of their needs, and better meeting consumer needs through research and development and design. "Yan Bangping's view on the forum directly reflects Wrigley Bathroom's emphasis on user needs, and also provides a theoretical annotation for the success of its series of smart home ecology. From the constant water temperature and water flow to the smart constant-temperature flower that can moisturize and beautify the skin, Sprinkle, from the smart defogged bathroom mirror that automatically defogs and can change three light source modes to reflect delicate makeup, to the smart toilet that not only heats the buttocks and washes the seat, but also flips the lid and waves when you approach it; , but also have an interesting soul, but also powerful functions, this is the smart home solution that Wrigley Bathroom taps into for the elite middle class.
Certificate of trust from global smart home experts
The epidemic has brought about not only changes in user needs, but also changes in the global political and economic environment. Home orders brought about by the global work-from-home and stay-at-home economy have brought more opportunities to Chinese companies that are quickly resuming work and production and achieving positive economic growth; but facing the global market, intellectual property rights and technological innovation are becoming competitive points. "In this Sino-US trade war, our shortcomings in innovation and intellectual property rights are very obvious," Liu Wengui, secretary-general of the Foshan Sanitary Ware Industry Association, said when explaining intellectual property rights at the forum. In international competition, if intellectual property rights are infringed, it may lead to severe legal consequences and economic losses.
Excellent companies win in the market. As one of the few bathroom and home furnishing companies in China that has passed the intellectual property management system certification, Arrow Sanitary Ware has a total of 645 national invention patents, utility model patents, and appearance patents. Based on patented technological innovation, Wrigley Bathroom has built a full-cycle, full-scenario, and full-category smart home ecosystem, and launched the "Global Smart Home Master" brand strategy. Today, many bathroom and home furnishing companies only regard smart home as a product concept and single product. Wrigley Bathroom has raised smart home to a brand level, integrated it into corporate strategies, and demonstrated a different pattern.
A good brand is actually a form of trust, which is supported by good products. Wrigley Bathroom provides smart home solutions to users around the world, and has repeatedly won domestic and foreign strength awards to build strong brand support as a "global smart home master": in addition to being awarded the top ten bathroom brands, top ten shower room brands, The leading smart bathroom brand has won three awards, and Wrigley Bathroom has been a frequent recipient of domestic awards such as the Golden Toilet Award, the Red Cotton Award, and the Boiling Quality Gold Award for many years; the German “iF Award” is jointly known as the German “Red Dot Award” and the American “IDEA Award.” It is the world's three major design awards. In 2020 alone, Wrigley Bathroom won 2 German Red Dot Awards and 7 German IF International Design Awards, competing with the worldDancing with big names internationally; it has also been selected by the China Pavilion twice, becoming the "designated sanitary ware brand supplier of the 2015 Milan World Expo in Italy" and the "designated ceramic sanitary ware supplier of the China Pavilion of the 2020 Dubai World Expo in the United Arab Emirates".
Ending
The "Huangdi Neijing" from 2000 years ago said, "The doctor can cure the disease before it is cured"; in the context of the global epidemic in 2020, the China Kitchen and Bathroom Industry Summit Forum said, "Our industry must spend 95% of its energy on research and progress." "Hospital, research, don't get sick"; "Quality kitchen and bathroom, health first", health is not only the responsibility of doctors, but also becoming the responsibility of enterprises; health is not only a medical category, but has also formed a health industry and entered the category of economics.
There are also corporate health issues that need to be "prevented". As mentioned in the Yan Bangping Forum, while the epidemic has impacted the global economy, it is also stimulating more potential demand; there are opportunities in crises, but opportunities are always reserved for those who are prepared: to prepare for a rainy day, Xie Yuerong, chairman and general manager of Wrigley Home Furnishing Group, " With the strategic guidance of "healthy, intelligent and youthful", the "super clean" smart toilet naturally takes the lead in health and epidemic prevention; today's achievements are only due to the success of yesterday's strategy. This may be the contribution of the China Kitchen and Bathroom Industry Summit Forum to the industry, Health inspiration for more companies.
