Economic growth slowed down and the COVID-19 epidemic raged around the world, leaving the market in a cold state overnight. Layoffs, store closings... Small and medium-sized enterprises are struggling in the wave of bankruptcies. Although large companies are in good shape, they are facing an undercurrent of crisis. For example, Evergrande, which was in an uproar due to a document posted online earlier, has aroused concerns in the capital market. However, thanks to Evergrande's rapid public relations methods, the crisis was perfectly resolved within 5 days, and the stock skyrocketed! This leaked photo of Xu Jiayin’s Moments has been talked about a lot. Digging deeper into these "friends" of Boss Xu, in addition to financial investors, there are also many well-known suppliers, such as furniture, ceramic tiles, coatings, etc. Among them, the author discovered that Oceano, which is making a high-profile move in the construction and ceramics industry this year, is also on the list. middle.
Why do you say that Oceano is high-profile? This is all because of its outstanding performance and heavy industrial investment in recent years, which has formed a huge contrast with the sluggish industry: in 2019, Oceano's operating income increased by 35.97% over the same period; in June this year, Oceano's Jingdezhen production base was 40,000 square meters The glazed tile project was put into production; in September this year, 2.5 billion was invested to build the second production base in Guangxi. Looking at the entire construction and ceramics industry, the number of loss-making companies in 2019 was 221, and 105 companies were eliminated.
The signing ceremony of the investment framework agreement for the ceramic production project of Guangxi Oceano's second base
This listed company, which originated in Foshan, the famous capital city, and has a marketing network and engineering projects all over the world, has become increasingly bright in recent years. The author couldn't help but dig deeper and found that there was a complicated circle of friends behind Oceano!
Rendering of Oceano's new headquarters building
Model students in the industry, receiving government support
In the past, the construction of ceramic factories was always criticized for problems such as flying dust and sewage discharge. Under the concept of co-prosperity of enterprise development and social interests, Oceano is one of the first companies in the industry to obtain green production certification. In the modern production plants with a total area of nearly 4,000 square meters in Foshan, Guangxi and Jingdezhen, the green, sustainable and safe production concepts have received the highest attention. In addition, Oceano is also a high-tech enterprise in Guangdong Province. It owns hundreds of intellectual property rights in ceramic production and digital software development, and has been awarded the title of Integrity Unit of Guangdong Province and a major local taxpayer for 16 consecutive years. The company's R&D projects and results have received government support and awards many times. In layman's terms, Oceano, is like a model student with excellent academic performance and outstanding image.
Oshennuo was awarded the title of enterprise with tax payment exceeding 200 million yuan in Sanshui District, Foshan City in 2018
Won the title of Guangdong Province’s Contract-abiding and Credit-abiding Enterprise for 16 consecutive years
Friends from Fortune 500 real estate companies
Oceanno has always maintained a strong advantage in real estate channels, which can be said to have become a solid backing for the company. After years of deep channel development, Oceano has now become a high-quality supplier to giant real estate companies such as Evergrande, Country Garden, Greenland, Vanke, and Wanda. It has participated in thousands of projects including residences, cinemas, hotels, office buildings, etc. Maybe the buildings related to your life contain Oceano ceramic tiles. After learning this, you may think that this is just a brand that uses channels, and there is nothing wrong with it. However, being able to pass the qualification review of these large enterprise systems and obtain many years of cooperation opportunities and service recognition is enough to prove that it is not simple. Oceano's deep friendship with real estate company friends is undoubtedly a strong proof of the company's management quality and financial strength.
Oshennuo won the preferred supplier brand of the top 500 Chinese real estate development companies in 2020
Guangzhou Baiyun Airport selects Oceano Ceramics (Source Network)
Also friends with technology giants
Not just real estate friends, after digging deeper, Oceano has also established friendships with technology giants: Huawei, IBM, Alibaba, etc. What does ceramic tiles have to do with technology? It turns out that Oceano started its digital marketing strategy as early as 2013, proactively carried out the underlying layout of enterprise digitalization, and cooperated with these technology giants to obtain technical and hardware support. Now this digital marketing system has been flexibly applied to end-usersend, and evolved a large cloud business system with unique Oceano characteristics. The result of this system is the smart stores that they have recently launched. In addition to the marketing system, in 2018, Oceano launched the Double-Effect Project, an internal digital operation management reform, which successfully fully digitally linked and connected corporate operations and marketing operations. It has become one of the few digital transformation benchmarks in the home building materials industry.
Oshenno Smart Store
International friends all over the world
In addition to stabilizing the domestic market, Oceano also has a firm presence abroad. Its building ceramics products have been exported to North America, the Middle East, Australia and other countries and regions, and it has established stores in Middle Eastern countries such as Qatar. It can be said that its business has reached the richest place. The international contacts that Oceano has accumulated over the years are not only used for business, but also for product development. For example, Casaro is a new international-style building ceramics product they have integrated with international R&D resources. Having tasted Casaro in person at Oceano's showroom, I felt that this product was similar to the ceramic tiles I saw at the International Ceramics Show or the Home Furnishing Show. If their shopping guide hadn't mentioned it, I would have thought it was imported. Such high-end and high-quality Casaro allows me to see the precedent of Oceano launching its own BBA brand in the ceramic industry.
Oceana Residence in Dubai selects Oceana Ceramics (Source Network)
Working with many college alumni
Working with partners at home and abroad, upstream and downstream, the friends Oceano has made have given him the confidence to continue to make the pie bigger. However, Oceano, which started out as a ceramic R&D factory, has not been dazzled by capital. Scientific research and academic characteristics have always been retained in the company's genes. Oceano, which has a postdoctoral workstation and an independent I&I ceramic research and development center, has continuously cooperated with talents from universities such as Jingdezhen Ceramic Institute and South China University of Technology over the years, creating strong research and development capabilities. Oceano is also committed to giving commercial value to R&D results. It has created an eight-dimensional integrated R&D system in three stages from R&D to product to marketing. It takes the market as the R&D guide and allows ceramic construction technology to empower product consumption.
Guangdong Provincial Postgraduate Joint Training Base is listed as Oceano
(This article is provided by the enterprise)
