After launching the sanitary ware industry’s first Douyin Challenge in 2019 with the theme “I Decide My Space”, in 2020, it once again launched the Douyin National Mission with the theme “Love Makes Life Smarter”. Open wide, unlock high-energy marketing methods, and set the industry standard with 920 Super Brand Day and its flagship smart life, attracting more than 220 million views, total interactions reaching 3.54 million, and total exposure reaching 3.16 million, opening up a new brand A new level of "fandom".
In the past year, Wrigley Sanitary Ware’s “I Decide My Space” Douyin Challenge called on people to show their personalized attitude towards life and exclusive customization declaration, and created a major brand marketing event through online and offline linkage, which gained huge popularity. This National Task is the 2.0 version of the challenge. Wrigley Bathroom has taken over and upgraded the challenge. Through the "Brand Number + National Task" method, it quickly captured high-quality content and brand reputation with a cash incentive of 100,000, attracting 12,000 people. Users participated in the creation, and the number of topic contributions reached 17,000, achieving a "one call and hundreds of responses" participation effect, stimulating users' enthusiasm for participation.
Celebrity experts help out, task incentives and blessings, and the playback volume exceeds 220 million times
In recent years, Douyin Challenge has become the first choice for brand marketing through its marketing advantages such as high traffic exposure and high user interaction, combined with diverse customized content and interactive gameplay. National Task uses the "task + incentive" approach to promote the output of high-quality UGC content and form national participation and interaction.
In order to aim at this advantage, on the occasion of 920, Wrigley Sanitary Ware launched the "920 Showing Love in Bath", launched the "Love Makes Life Smarter" national mission on Douyin, issued a 100,000 cash prize, and invited Douyin to Audio content creators and users participate in the challenge, shoot short stories related to "love" and "wisdom", and convey the brand highlights of smart bathroom and smart life.
During this event, Wrigley Sanitary Ware invited Wrigley Product Experience Officer & Music Creator Yan Yidan to sing the brand song "Wings of Dreams" and called on everyone to participate in the national mission; it also invited @ruizeSean, @曰Douyin masters such as Wo Sajie, @是林梦阿 and other Douyin experts performed love and smart life from different angles, and presented the comfortable life brought by Wrigley Bathroom smart bathroom products in daily life scenes. This series of creative videos allows users toWhile interacting, I gained new interest in and cultivated ideas for Wrigley Bathroom products.
Through 100,000 cash incentives and creative demonstrations by Douyin experts, the national task with the theme of "Love Makes Life Smarter" quickly mobilized the enthusiasm of Douyin users to participate in the task. Meticulous task requirements and content review also ensure the high quality and relevance of the output content. The continuous production of high-quality content expands outward layer by layer, further forming a fission effect and increasing brand exposure.
In just 10 days, through a large amount of content creation and interaction, Wrigley Bathroom has better built the relationship between the brand and users, and deeply conveyed the smart life and humanistic care advocated by the brand.
Intelligent grass species shorten the conversion path and unlock new marketing methods
In this high-quality content marketing, Wrigley Bathroom's smart bathroom products have also successfully attracted users' attention and planting grass. For example, in the creative video of master @瑞泽Sean, the hardships of starting a business, the complaints of his girlfriend, and his collapse under countless pressures are then healed by his mother's care and a comfortable shower. Wrigley Bathroom's constant-temperature showers allow people to relax in a tiring life, allowing them to encounter beauty unexpectedly, and have successfully impressed consumers. In these creative videos of experts, in addition to the products naturally integrating into life scenes, you can also directly click on the "same style in the video" to purchase the Wrigley Bathroom 920 super-grade daily 100-fold value-added privilege card. The innovative form of content not only increases brand popularity and user interaction, but also shortens the sales conversion path of planting grass and stimulates consumers in need to place orders.
In addition, on the "Love Makes Life Smarter" national mission topic page, click "Get 920 Privilege Card to Expand Your Love" to enter the Wrigley Bathroom 920 activity page, ultra-clean series of smart toilets, and beauty showers , smart clothes dryers, modern and simple bathroom packages and other good products have many surprises, and you can immediately make an appointment to purchase in the store, forming a brand marketing conversion link.
From the "My Space I Decide" Douyin Challenge to the "Love Makes Life Smarter" Douyin National Mission, Wrigley Bathroom continues to unlock new content marketing methods and interact with young consumers in more fun and interesting ways. . These innovative new marketing not only convey Wrigley Bathroom's concepts of personalized bathroom space customization and smart bathroom life to consumers, but also integrate the brand's major products into creative content to achieve product content seeding and sales conversion. In the future, Wrigley Bathroom will keep up with the social trends of the times and continue to explore innovative brand campaigns.sales model and continue to move forward on the road of brand rejuvenation.
(This article is provided by the enterprise)
