Hot deals to ignite summer. On July 26, the Aloni bathroom cabinet "Good products and good prices, just buy it on Tmall" promotion came to a successful conclusion.
This event lasted for a total of 16 days. Specialty stores in 10 cities across the country were carried out simultaneously. Online and offline linkage marketing aroused enthusiastic response at the terminal. It not only activated the market, but also helped The store wins sales and attracts customers, which further improves brand awareness and consumer reputation.
At 19:00 on the evening of the 26th, the last live broadcast of Aloni bathroom cabinet "Good product and good price, I bought it on Tmall" was broadcast as scheduled. This live broadcast was hosted by Lei Shaolin, Aloni Bathroom Cabinet Investment Director, and was conducted on the Tmall platform @Aloni Bathroom Flagship Store.
During the two-hour live broadcast, the live broadcast room received a large number of fans and interested customers. The popularity continued to rise and the interactive atmosphere was enthusiastic.
At the beginning of the live broadcast, the anchor introduced in detail the brand strength and product quality of Aloni bathroom cabinets, and explained that Aloni bathroom cabinets "integrate global resources and make every bathroom cabinet well" The product motto demonstrates the brand's craftsmanship spirit of excellence and the pursuit of high-quality home concepts of "good life". It has been widely recognized by fans and has praised Aloni bathroom cabinets one after another!
On the final night of the event, the benefits in the live broadcast room were upgraded again. @aloni bathroom flagship store launched exclusive benefits for the live broadcast. In addition to large cash red envelopes, there was also 3??? yuan Flash sale on solid wood bathroom cabinets for a limited time.
During the live broadcast, in order to let fans more truly feel the quality and discounts of big brands, the anchor introduced the product design and process features, space matching and application of flash sale models on the spot, winning the Fans gave it rave reviews.
It is understood that @aloni bathroom flagship store was officially launched in early May this year. It is the official flagship store of Aloni bathroom cabinets on the Tmall platform and is currently the only official flagship store. An authorized e-commerce store directly operated by Aloni Bathroom Cabinet Headquarters.
As the first brand marketing campaign for Aloni bathroom cabinets on Tmall, the preferential activity of "Good products at good prices, just 'buy' on Tmall" has been highly regarded by the headquarters Pay attention to.
In order to promote the smooth development of the event, Aloni Bathroom Cabinet Headquarters carried out careful planning and preparation, and specially arranged dedicated personnel to track the whole process and provide one-on-one support to the stores. During the event, a total of 5 live broadcast events were held.
For Aloni bathroom cabinets, this event is not only an aid to terminal dealers, but also a marketing layout and online voice of the brand for new e-commerce retail.
As China enters the post-epidemic era, the home building materials market is gradually recovering. However, 2020 has entered the second half, and terminal stores still face severe challenges and tests.
In this context, Aloni Bathroom Cabinets took the initiative, innovated marketing models, launched Tmall e-commerce platform, and combined online marketing channels and offline stores to jointly develop , make every effort to help terminal stores win in 2020!
(This article is provided by the enterprise)
