China Ceramics Network News Recently, the flagship store of Gold Medal Bathroom in Hainan Haikou was renovated and upgraded to provide a high-end experience integrating brand experience and product sales. style space display, which won unanimous praise.
Gold Medal Bathroom Haikou Flagship Store adopts the latest SI specifications, international standards, and experiential marketing, integrating real life scenes into the design, and realizing product-to-situation integration through one step at a time. Extension, integrating exquisite research and thinking, using perfect design and space art to interpret the brand's confidence and calmness.
Now, the editor will reveal to you the secrets of the "suction power" of the Haikou flagship store.
1. Improve both "internal and external" skills to increase the store entry rate
An excellent "store" must not only consider the "in-store" experience, but also consider the "out-of-store" experience. From the brand recognition on the exterior walls to the tall store appearance, as well as the ingenious use of various spaces in the windows and semi-open spaces at the door, we scientifically design the visual experience of customers from far to near, making it "attractive" step by step, and realizing the store's own "suction power" ”, effectively intercepting passing customers and increasing the store entry rate.
2. Reasonably plan sales routes to increase the probability of transaction
For a store, the design of flow lines is as important as the blood vessels in the human body. It is the "lifeblood" of store operations. Scientific and reasonable planning of flow lines can skillfully lead consumersFollow the planned route, show more products to consumers, improve consumer satisfaction and comfort, and extend the time they stay in the store, thereby increasing customer purchase rates and store sales performance.
The Haikou flagship store adopts a through-type flow line design. The primary and secondary flow lines are combined with each other. The flow lines are clear and the planning is reasonable to guide consumers to every corner of the exhibition hall. Potential exposure to more products. At the same time, reasonable circulation design prevents consumers from repeated detours, ineffective flow, congestion or turnaround, and a sense of physical and mental exhaustion. The enhanced customer experience of visiting the store allows customers to browse all product display areas easily and happily, increasing the time consumers spend in the store and the opportunities for product selection.
3. Clever layout of space levels, comfortable experience and convenient purchase
Effective product display always starts with a reasonable spatial layout. The Haikou flagship store covers an area of about 600 square meters. The displayed products include toilets, bathroom cabinets, customized products, and hardware. Products and other gold medal sanitary ware products in all categories are numerous in number and have different characteristics, and the requirements for the product lineup are also different.
In order to provide a better user experience and improve sales efficiency, the entire store fully combines human eye recognition habits, sight focus, and local consumers’ purchasing order, Based on comprehensive factors such as consumption habits and experience, we adopt the method of combining dynamic and static, one step at a time, and use various techniques such as structure, lighting, color, virtual and real combination to create a spatial hierarchy and rationally arrange products into corresponding areas. The division of different functional areas such as sales area, experience area, leisure area, etc. makes the display of the entire store orderly and clear-cut, which is high-end in appearance, functional and down-to-earth.
Neat and orderly product display, the overall layout is well-proportioned, highlighting the characteristics of gold medal products, and providing consumers with a fashionable and comfortable bathroom scene experiencetest.
4. Create user experience in multiple dimensions and improve satisfaction
To some extent, external environmental factors can affect people's mood and decision-making. In the era of consumption upgrading, the pursuit of more comfortable experience and better services is undoubtedly It is the demand of more and more consumers. The Haikou flagship store not only made many considerations in the display and layout of the space, but also made comprehensive improvements from multiple dimensions such as lighting, soft furnishings, fragrance and taste, and service facilities. Consumers can not only experience the use of products in the store Situation, you can buy with confidence, and you can also enjoy a pleasant leisure experience, especially the supporting services specially targeted at different groups of people such as the elderly and children, which further reflects the humanization of Gold Medal Bathroom and enhances customer experience and satisfaction.
Intelligent water testing experience area
All products in the intelligent experience area have practical operation functions, allowing consumers to experience the functions and actual effects of different products on-site, helping consumers deeply understand the advantages of gold medal bathroom products Product features and brand advantages.
Leisure tea making area
Children’s play area
Full bathroom custom dry and wet separation solution real-life display area
The full bathroom customized experience area simulates usage scenarios to eliminate consumer concerns. It uses installation examples of bathrooms in model rooms in local real estates to quickly resolve concerns about aesthetics and convenience. At the same time, , deeply experience the practicality of "space customization", and deduce the complete retail logic from attracting, building awareness, understanding solutions, and selling.
5. Soft decoration helps make products “speak”
In different spaces, supplemented by reasonable soft decoration, the space adds context and atmosphere, and appropriate small objects can well restore the product The function of the product is vividly displayed in the use situation, and it is clear and popular without the need for explanation by the shopping guide.
6. Products with excellent appearance and quality are the real focus of the space
As a place for selling products, the products are the most important core of the space. Based on the efficient use of space, the Haikou flagship store combines the color, texture and every aspect of the space. The perfect control of every detail well presents the light and luxurious overall style of the gold medal bathroom brand. Through scientific and reasonable display and matching, and the art of space, it greatly demonstrates the charm of the gold medal products.
Here is a list of beautiful product pictures~
As a leading brand in the mid-to-high-end national bathroom market, Gold Medal Bathroom insists on independent research and development and strives to expand market channels. Currently, it has more than a thousand specialty stores in the country. The completion of the renovation of the Hainan Haikou store of Gold Medal Bathroom fully reflects Gold Medal Bathroom's control of the consumer market and trend trends, showing a younger image, focusing on bathroom scene experience and functional customization, etc., and is deeply favored by consumers. Makes no sense.
Nowadays, the post-8090 generation has become the main consumer group. The consumption insights based on the mainstream young consumer groups are also the key to the SI upgrade of Gold Medal Bathroom. To provide consumers with full bathroom space solutions and allow consumers to obtain a wonderful bathroom experience, the new SI system of Gold Medal Bathroom is based on profound shopping habits and consumption research, with a scientific and reasonable layout, and a rhythmic and smooth circulation line, outlining An experiential space with orderly movement, quietness, openness and transparency is created in a casual and natural way to create an exquisite and comfortable environment, allowing customers to get a better experience.
(This article is provided by the enterprise)
