(Celebrity Chen Derong appeared at the press conference)
Innovation and iteration, opening up the era of Italian origin
As a benchmark representative of environmentally friendly and healthy functional ceramic tiles, micro-ceramic healthy ceramic tiles have given more value to traditional ceramic tiles in the modern market demand due to the launch of "healthy ceramic tiles".
In recent years, as consumption is the terminal trend of upgrading, more and more consumers pay more attention to home health, and home building materials with health functions have become the first choice for high-end decoration users. As the pioneer of the healthy ceramic tile category, microceramics officially launched the healthy ceramic 2.0HStone+ series of products on March 28, which combines Italian design, quality, craftsmanship, and raw materials, from color, texture, texture, touch, color, and light. We have dealt with multiple aesthetic issues of sense and visual effects, and continued to overcome more than 10 problems in the fields of design, technology, technology, and materials. We have achieved the perfect combination of environmental protection, health functionality and practical performance of healthy ceramic tiles, and created a new Italian innovation of healthy ceramic tiles. era.
(Healthy Ceramics 2.0 conference site)
Healthy Ceramics 2.0 is here to lead the trend of high-performance ceramic tiles
On March 28, the new micro-ceramic healthy ceramic tiles 2.0, which originated from Italian design, quality, craftsmanship and raw materials, were officially released at Jiangquan Hotel. Dong Mengfu, general manager of micro-ceramic healthy tiles, Shao Lei, general sales manager, Liu Xiaoyun, secretary-general of the Architectural Glazed Products Branch of China Building and Sanitary Ceramics Association, Marco, a famous Italian ceramic design designer, Zhou Xiao, assistant director of the Baotou Rare Earth R&D Center of the Chinese Academy of Sciences and director of the Technology Transformation Department Doctors and other guest leaders came to the scene.
This time, the new healthy ceramic tiles 2.0HStone+ have released three series: Stone Gems Andes series, Stone Plato Plato series, and Stone Art Wexton series. Also released simultaneously are 300*800 (㎜) and 900*900 (㎜ ), 600*1200 (㎜), 750*1500 (㎜) large-size wall and floor tile series have been unanimously recognized by dealers. Micro-ceramic healthy tiles have also officially moved from specifications and supporting products to fully supporting product series.
is publishingDong Mengfu, the general manager at the meeting, said in a speech that in 2018, Micro Ceramic Health Ceramic Tiles created a legend in the industry. Compared with 2017, its performance increased by 50%, the annual tasks were overfulfilled by 130%, and 183 specialty stores were completed throughout the year. Micro Ceramics Healthy Ceramics focuses, concentrates and professionally positions healthy ceramic tiles, and has achieved deep cultivation of healthy ceramic tiles in the building ceramics industry. Now we stand at the highest point of the entire category industry - that is, the upcoming healthy ceramic tiles 2.0, which is the world of ceramic tiles The story of spring. In 2019, visionaries see hope, strivers choose hope, and manufacturers work together towards the future of healthy ceramic tiles.
(General Manager Dong Mengfu delivers a speech)
At the press conference, Liu Xiaoyun, secretary-general of the Architectural Glazed Products Branch of the China Building and Sanitary Ceramics Association, delivered a speech, saying that over the years, micro-ceramic healthy tiles have occupied the commanding heights of the "healthy tiles" category in the industry and terminals. The category of healthy ceramic tiles has become the star of glory in the industry and an emerging force that cannot be ignored in the Chinese ceramic industry.
(Liu Xiaoyun, Secretary-General of the Architectural Glazed Products Branch of China Building and Sanitary Ceramics Association)
On the occasion of the release of Healthy Ceramics 2.0, Sales General Manager Shao Lei gave a keynote speech on "2019 Corporate Strategy - National Ceramics, Healthy Big Brand". The impact of changes from the incremental market to the stock market, from a young attitude The evolution of consumer trends, the development process from healthy ceramic tiles all the way down. Shao Lei believes that in the current market environment, only by leading the market consumption trend and seizing the psychological consumption needs of home decoration among young people can we win business opportunities in the current market of big brands. The release of Healthy Ceramics 2.0 is a leader in the current trend. From the green, healthy and environmentally friendly functions of the product to the innovative research and development of the practical performance of ceramic tiles, Healthy Ceramics 2.0 originates from Italian design, quality, technology and raw materials, and has achieved Seamless integration with current fashion trends, even leading industry and market trends in health ceramic tiles.
(Sales General Manager Shao Lei gave a live speech)
Marco Degani, a well-known Italian designer, comes from the famous ceramic production area of Italy, Sassuolo, and is currently designing healthy ceramic tiles in Italy.Design director of the institute.
At the establishment ceremony of the Italian Healthy Design Institute, Marco, who is currently the design director of the Italian Healthy Tile Design Institute, said on the spot that in the current ceramic market, healthy functional tiles have become the mainstream of the Chinese market and will even lead the world's ceramic tile industry. Changing trends, the Italian Health Ceramic Tile Design Institute combines green, environmentally friendly, healthy functionality and practical performance of ceramic tiles to achieve a high degree of combination of health and performance. From the launch of the three major stone gems Andes series, stone plalto Plato series, and stone art Wexton series The wear resistance, hardness, texture, color, light, and craftsmanship of the new category of Healthy Tiles 2.0 are enough to see the R&D innovation of Healthy Tiles 2.0 in the important performance of ceramic tiles. Healthy Tiles is subverting the category of functional ceramic tiles in China's ceramic industry. order of the category and create the commanding heights of the health category.
(Marco, Design Director of Italian Health Tile Design Institute)
(Establishment Ceremony of Italian Health Ceramic Tile Design Institute)
Three series of healthy ceramic tiles 2.0HSone+ products unveiled
The three major categories will achieve all-round upgrades from specifications, textures, bodies, glazes, colors, textures to styles and applications, achieving the perfect combination of healthy, environmentally friendly functionality and practical performance, creating Italian products Design, quality, technology, and raw materials have achieved another major upgrade in product colors. Healthy Tiles 2.0, with a brand-new image and positioning, provides more possibilities for consumers to live a better and healthier life.
Three major products of Healthy Tiles 2.0
Stone Gems Andes Series
Sourced from hundreds of millions of mineral deposits in the Andes Mountains of Argentina in South America, each stone absorbs the natural aura, using natural marble as the prototype, combined with inkjet infiltration technology, nano polishing technology, secondary cloth and porcelain in the industry The development of quality protective layer breaks through the limitations of traditional porcelain polished tiles.
Stone Plato Plato Series
The beauty representative among the three new product series is called "Bai Fumei".
Using ultra-realistic restoration technology and the newly developed white process, it has achieved a major improvement in the brightness and color of the marble texture. The Plato series is a creative and perfectionist product that will open up the modern era. The color sense door of ceramic tiles repositions the color sense of ceramic tiles and is the representative of the appearance of modern ceramic tiles.
Stone Art Wexton Series
The Wexton series is one of the products of our Italian Health Tile Research Institute. We have jointly developed this generation of textured ceramic tiles with Spanish and Italian glaze companies, breaking away from the traditional glaze application methods of domestic ceramic companies. , achieved integration with Italian craftsmanship, and achieved breakthroughs in three aspects: material innovation, design innovation, and process innovation.
(Photo taken by Chen Derong, brand spokesperson of Microceramics healthy tiles)
(Product tour)
Full house customization and upgrade, customize your exclusive health
Healthy Tiles 2.0 starts from the green, healthy and environmentally friendly functions and combines the changes in current market consumer demand to achieve a deep combination of health functions and practical functions such as wear resistance, anti-skid, color, and anti-fouling. Healthy ceramic tiles have officially entered the super era, redefining the new concept of modern healthy ceramic tiles.
This new product release allows the healthy ceramic tile series to be fully integrated, from design, matching, and style, while solving problems such as cost, complicated paving, and color matching, and can also help him complete the paving in a very fast time Design and other issues, we truly achieve whole-house customization of healthy ceramic tiles, solve problems from the basic needs of consumers for home decoration, and help dealers achieve sales explosion at the terminal.
Market opportunities do not wait for those who are not prepared. Seizing the opportunity means seizing the future. The future market will definitely develop towards two extremes. A better market will be better, and a worse market will be worse.
(Micro-ceramic healthy ceramic tile new energy vehicle)
The unicorn of consumption upgrade, Micro Ceramics has become the unicorn of healthy ceramic tiles
With the changes in consumer trends, the influence of traditional big brands is gradually losingEffectively, emerging opportunities are being dispersed and sinking, and the order of traditional brands is being subverted by us. The inherent recognition of big brands in the market is being rewritten, and the distinction between the center and the periphery of traditional brands is disappearing. How to capture consumption trends in the era of consumption upgrades and changes? Only by having a deeper understanding of user needs is the key to regaining the commanding heights of the market!
The proposal of the highest point of the strategic positioning of the micro-ceramic healthy ceramic tile industry has achieved precise strategic positioning of products, brands and enterprises. Health is the biggest source of wealth in the Chinese market in the future. Microceramics will devote its entire life to the product development and implementation of healthy ceramic tiles. Make healthy ceramic tiles an indispensable product in the minds of future consumers.
It can be expected that Healthy Tiles 2.0, which has achieved breakthrough improvements in design, craftsmanship, quality, raw materials, design, texture, color, light, etc., will be used in the decoration of high-end healthy home living spaces around the world. It will continue to dominate and become a unicorn in the health tile category.
（Enterprise feed）
